Jim Koch


Law of Averages

It's a classic problem. As your company grows, it becomes more difficult to maintain hiring standards ? particularly when youno longer do all the hiring y...  Read story

Portrait of the CEO as Exporter

Jim Koch made a deal to have his Samuel Adams beer appear on a Japanese home shopping network.  Read story

How to Put Your Sales Meeting in Jeopardy

Teams of salespeople play "Beer Jeopardy" for prizes. Founder says it is effective way to train salespeople.  Read story

Brewed Awakening

A microbrewer explains the distribution alliance between Anheuser-Busch and Redhook Ale Brewery and its effects.  Read story

Market Maker

One of the hottest niche markets today is microbrewery beer, and this EOY runner-up is one of its creators.  Read story

The Great Beer Crisis of 2008

If all your competitors were hurting badly, would you help out?  Read story

Jim Koch on the Secret to Effective (and Cheap) Marketing

Educating consumers is crucial if you want to keep marketing expenses in check.  Read story

At Lagerheads

Start-up Boston Beer Works went to court against Boston Beer Company to defend its name.  Read story

The Hottest Entrepreneurs in America

An overview of the Seventh Annual Entrepreneur of the Year Awards, including profiles of the judges.  Read story

How to Read Between the Lines

Group of CEOs share their tactics for evaluating a resume.  Read story

The Pr People Vs. Hartman

I have no apologies for the incompetents in my profession. Heaven knows, we have them. But any experienced public-relations person can match horror stor...  Read story

30 Great Entrepreneurs in Their Own Words

30 years of entrepreneurs speaking their minds  Read story

Bell Ringer

Jim Koch is so right. Either it's better, or it costs less. And somebody has to sell it. EDITOR-NOTE: The letters and calls just keep coming...  Read story

America's Oldest Brewery

For almost two centuries, tiny, family-owned Yuengling survived by refusing to grow. So how'd it get to be America's fifth-largest brewery?  Read story

CEO's Notebook

CEOs give advice on: replacing your human-resources department with an employee committee; mixing up energy shakes; and battling the loneliness of a home off...  Read story

The Debate Continues

I take a dim view of informal incentive schemes, having seen their divisive effects at a small software firm (120 employees). The president was enamored o...  Read story

The Debate Continues

Every successful company I have had included an incentive program for all employees. Every company that lacked one had mediocre performance at best, even ...  Read story

The Debate Continues

Tom Peter's point is well taken that more managers should observe the effects of negative feedback, criticism, and punishment. At our small, growing vide...  Read story

The Debate Continues

The real issue here is the need to generate energy in the workplace, but there's a point at which incentives and positive reinforcement become absurd. Ver...  Read story

The Debate Continues

Where is it written that competition must be between individuals or groups? The best competition pits employees against the forces that would keep them fr...  Read story

Postscripts

Your article confirms my belief that a few good, brave men are responsible for the major social changes we have experienced over the past 30 years. I am a...  Read story

The Pr People Vs. Hartman

Publicity is just one tool of public relations. Public relations is an organization's efforts to win the cooperation of groups of people -- employees, cu...  Read story

The Pr People Vs. Hartman

Richard Roth spent time and effort researching Hartman because he stood to earn $13,700 for an article in your magazine. But was it really in Koss's inte...  Read story

The Entrepreneur of the Year

Entrepreneur of the year awards and the selection process.  Read story

Too Many Heartbreaks

Never has a magazine article brought forth in me so much emotion as your article on Bill Rodgers. About 10 years ago, I started a small food-processing c...  Read story

Too Many Heartbreaks

As I was reading your story, I literally shook with rage, because it struck such a familiar chord. A year ago, our bank loan officer left her job. Soon a...  Read story

Too Many Heartbreaks

I was moved by the Bill Rodgers story. I had a similar experience with a bank. After a seven-year relationship, it suddenly decided to change the deal, a...  Read story

Postscripts

Patagonia is able to ignore the fundamental precepts of direct-mail marketing because it is not a mail-order business. Its success is due to a highly ded...  Read story

Too Many Heartbreaks

We in the Midwest can relate to Bill Rodgers's story. I'm a manufacturer myself, but I saw the way banks here treated the farmers. It seemed as though th...  Read story

Life in the Fast Lane

Inc. magazine's editor-in-chief offers some highlights from the annual Inc. 500 conference.  Read story

Too Many Heartbreaks

As an attorney, I have seen much the same treatment to my clients that Bill Rodgers received from Bank of Boston. It is obvious to me that banks would rat...  Read story

Tips and Techniques for Cold Calling

Advice on developing one of the hardest skills in sales.  Read story

The Pr People Vs. Hartman

Hartman's opinions about public relations are his own, but his experience with PR people are hardly unique. After a while, most journalists tend to view ...  Read story

The Pr People Vs. Hartman

I am sending a copy of Hartman's article to all my clients with the suggestion they call him directly. I am telling them not to worry whether they have a...  Read story

Older and Wiser

EOY emerging award. Profile of a skillfully managed fast-growth company.  Read story

An IPO for Everyone

According to the cofounder of investment firm Hambrecht Quist, an entirely new way for companies to go public may bring the markets to the masses.  Read story

  • 1