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Jim Koch on the Secret to Effective (and Cheap) Marketing
Educating consumers is crucial if you want to keep marketing expenses in check.
Read moreJim Koch
Recent Articles about Jim Koch
The Man Who Changed The Way We Drink Beer
A craft beer pioneer. On the eve of the Boston Beer Co.'s 25th anniversary, the Boston Globe has an interesting profile of Jim Koch, the company's ... Read more
The Great Beer Crisis of 2008
If all your competitors were hurting badly, would you help out? Read more
Law of Averages
It's a classic problem. As your company grows, it becomes more difficult to maintain hiring standards ? particularly when youno longer do all the hiring y... Read more
Market Maker
One of the hottest niche markets today is microbrewery beer, and this EOY runner-up is one of its creators. Read more
Brewed Awakening
A microbrewer explains the distribution alliance between Anheuser-Busch and Redhook Ale Brewery and its effects. Read more
How to Put Your Sales Meeting in Jeopardy
Teams of salespeople play "Beer Jeopardy" for prizes. Founder says it is effective way to train salespeople. Read more
Portrait of the CEO as Exporter
Jim Koch made a deal to have his Samuel Adams beer appear on a Japanese home shopping network. Read more
At Lagerheads
Start-up Boston Beer Works went to court against Boston Beer Company to defend its name. Read more
The Hottest Entrepreneurs in America
An overview of the Seventh Annual Entrepreneur of the Year Awards, including profiles of the judges. Read more
How to Read Between the Lines
Group of CEOs share their tactics for evaluating a resume. Read more
The Pr People Vs. Hartman
I have no apologies for the incompetents in my profession. Heaven knows, we have them. But any experienced public-relations person can match horror stor... Read more
Bell Ringer
Jim Koch is so right. Either it's better, or it costs less. And somebody has to sell it. EDITOR-NOTE: The letters and calls just keep coming... Read more
America's Oldest Brewery
For almost two centuries, tiny, family-owned Yuengling survived by refusing to grow. So how'd it get to be America's fifth-largest brewery? Read more
30 Great Entrepreneurs in Their Own Words
30 years of entrepreneurs speaking their minds Read more
CEO's Notebook
CEOs give advice on: replacing your human-resources department with an employee committee; mixing up energy shakes; and battling the loneliness of a home off... Read more
The Debate Continues
I take a dim view of informal incentive schemes, having seen their divisive effects at a small software firm (120 employees). The president was enamored o... Read more
The Debate Continues
Every successful company I have had included an incentive program for all employees. Every company that lacked one had mediocre performance at best, even ... Read more
The Debate Continues
Tom Peter's point is well taken that more managers should observe the effects of negative feedback, criticism, and punishment. At our small, growing vide... Read more
The Debate Continues
The real issue here is the need to generate energy in the workplace, but there's a point at which incentives and positive reinforcement become absurd. Ver... Read more
The Debate Continues
Where is it written that competition must be between individuals or groups? The best competition pits employees against the forces that would keep them fr... Read more
The Ins and Outs of Growing a Business
Scaling up your business may look easy on paper, but it can be a tricky process. Growing pains and unexpected challenges can crop up -- no matter how prepare... View slideshow
Postscripts
Your article confirms my belief that a few good, brave men are responsible for the major social changes we have experienced over the past 30 years. I am a... Read more
The Pr People Vs. Hartman
Publicity is just one tool of public relations. Public relations is an organization's efforts to win the cooperation of groups of people -- employees, cu... Read more
The Entrepreneur of the Year
Entrepreneur of the year awards and the selection process. Read more
The Pr People Vs. Hartman
Richard Roth spent time and effort researching Hartman because he stood to earn $13,700 for an article in your magazine. But was it really in Koss's inte... Read more
Too Many Heartbreaks
Never has a magazine article brought forth in me so much emotion as your article on Bill Rodgers. About 10 years ago, I started a small food-processing c... Read more
Too Many Heartbreaks
As I was reading your story, I literally shook with rage, because it struck such a familiar chord. A year ago, our bank loan officer left her job. Soon a... Read more
Too Many Heartbreaks
I was moved by the Bill Rodgers story. I had a similar experience with a bank. After a seven-year relationship, it suddenly decided to change the deal, a... Read more
Postscripts
Patagonia is able to ignore the fundamental precepts of direct-mail marketing because it is not a mail-order business. Its success is due to a highly ded... Read more
Too Many Heartbreaks
We in the Midwest can relate to Bill Rodgers's story. I'm a manufacturer myself, but I saw the way banks here treated the farmers. It seemed as though th... Read more
Life in the Fast Lane
Inc. magazine's editor-in-chief offers some highlights from the annual Inc. 500 conference. Read more
Tips and Sales Techniques for Cold Calling
Advice on developing one of the most difficult skills in sales. Read more
Too Many Heartbreaks
As an attorney, I have seen much the same treatment to my clients that Bill Rodgers received from Bank of Boston. It is obvious to me that banks would rat... Read more
How Would You Sell Bacon and Beer Cupcakes?
Four entrepreneurs suggest marketing strategies for Butch Bakery. Read more
Older and Wiser
EOY emerging award. Profile of a skillfully managed fast-growth company. Read more
The Pr People Vs. Hartman
Hartman's opinions about public relations are his own, but his experience with PR people are hardly unique. After a while, most journalists tend to view ... Read more
The Pr People Vs. Hartman
I am sending a copy of Hartman's article to all my clients with the suggestion they call him directly. I am telling them not to worry whether they have a... Read more
An IPO for Everyone
According to the cofounder of investment firm Hambrecht Quist, an entirely new way for companies to go public may bring the markets to the masses. Read more
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