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Jim Sterne


Recent Articles about Jim Sterne

Showdown at Inc.com

By George Gendron |  Jan 1, 2000

Inc. magazine's editor-in-chief discusses an on-line firestorm sparked by an Inc. Technology article. Plus: An introduction to some new Read more

Online 101: Marketing Your Web Site

By Shane McLaughlin |  Mar 16, 2000

In the few short years the World Wide Web has been open for business, banner advertisements have grown from a mere blip on the screen to a $2 billion indu...  Read more

Showdown at Inc.com

By George Gendron |  Jan 1, 2000

em Inc. /em magazine's editor-in-chief discusses an on-line firestorm sparked by an em Inc. Technology ...  Read more

Online 101: Marketing Your Web Site

By Shane McLaughlin |  Mar 1, 2000

In the few short years the World Wide Web has been open for business, banner advertisements have grown from a mere blip on the screen to a $2 billion indu...  Read more

Network

By Inc. staff |  Sep 15, 1999

Readers react to articles in Inc. Technology #2, 1999, including "The Great Games of Business," by Leigh Buchanan and "Antiques Road Show," by Jeffr...  Read more

The Feedback Loop Gap

By Jim Sterne |  Feb 4, 2003

We have the data. We have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. ...  Read more

What Level Playing Field?

By Marc Ballon |  May 1, 1999

Forget the notion that anyone with a good idea can launch a hot Internet start-up. The new online retailers are betting that only the big and well-financed a...  Read more

Best of Show

By Jim Sterne |  Mar 1, 1999

The president of Target Marketing reviews TRAQ-IT Tradeshow Software, a tool for planning, managing, and overseeing the exhaustive details of your company's ...  Read more

Come In. I've Been Expecting You

By Jim Sterne |  Mar 15, 2000

Personalizing your Web site doesn't have to lead to personal bankruptcy. Here's how inexpensive tools can make every site visitor feel like an audience of one.  Read more

A Fine and Private Page

By Jim Sterne |  Nov 15, 1999

Want to build an extranet for your customers but lack the resources? For a fraction of the cost and stress, consider creating Web pages that only specified p...  Read more

A Word to the (Web) Wise

By Anne Marie Borrego |  Mar 15, 2000

Just when we thought the saga of Krystal Kleen Karpet Kare's Web site and subsequent design contest was over, a reader pointed out some glaring errors in ...  Read more

A Word to the (Web) Wise

By Anne Marie Borrego |  Mar 1, 2000

Just when we thought the saga of Krystal Kleen Karpet Kare's Web site and subsequent design contest was over, a reader pointed out some glaring errors in ...  Read more

I Wanna Hold Your Hand

By Jim Sterne |  Mar 15, 2001

With the right Web site, you can walk customers through even the most complex selling process.  Read more

I Wanna Hold Your Hand

By Jim Sterne |  Mar 1, 2001

With the right Web site, you can walk customers through even the most complex selling process.  Read more

Expos Exposed

By Jim Sterne |  Jun 15, 1998

A seasoned expo attendee looks at the trade shows now offered in cyberspace. The verdict? There's no substitute for good, old-fashioned, face-to-face network...  Read more

FYI: The Talk of the Inc. 500

By George Gendron |  Sep 1, 1999

Inc.'s editor recounts what all the buzz was about at this year's Inc. 500 conference and lists the most memorable quotes from both attendees and guest speak...  Read more

At Your Service

By Jim Sterne |  Nov 15, 2000

Service businesses need a touch of ingenuity to make the Web work for them.  Read more

In Praise of E-mail

By Jim Sterne |  Jun 15, 2000

You may take e-mail for granted, but it just might be the simplest, most effective weapon in the marketer's arsenal.  Read more

At Your Service

By Jim Sterne |  Nov 1, 2000

Service businesses need a touch of ingenuity to make the Web work for them.  Read more

United We Stand

By Jim Sterne |  Jun 15, 2001

Manufacturers that compete with resellers online are missing a huge opportunity.  Read more

United We Stand

By Jim Sterne |  Jun 1, 2001

Manufacturers that compete with resellers online are missing a huge opportunity.  Read more

Found in the Crowd

By Karen Southwick |  Sep 15, 1998

An increasing number of large companies are using the Internet for comparative shopping and to find new suppliers. Here are some of the best places to list y...  Read more

Fanatics!

By Susan Greco |  Apr 1, 2001

During these soft economic times, small businesses are uniquely positioned to offer something that many lumbering giants can't: peerless customer service. He...  Read more