John Lusk


An American Start-Up

By Mike Hofman |  Feb 1, 2001

In 1999, a pair of Wharton grads started a company to build and sell a specialized computer mouse. They chronicled their experiences -- the trials and triump...  Read more

Should You Go for It on Fourth Down?

By Alexandra Zendrian |  Jan 31, 2008

There's no shortage of opinions about Super Bowl commercials and whether they are worth the nearly $3 million companies now pay. But the same considerations ...  Read more

Letters

By Inc. Staff |  Apr 1, 2001

Readers respond to articles from the January and February issues of Inc. , including Mike Hofman's "An American Start-Up", Norm Brodsky's "Your Good ...  Read more

The $2.7 Million Question: Are Super Bowl Ads Worth It?

By Alexandra Zendrian |  Jan 31, 2008

Companies now shell out nearly $3 million for 30 seconds of precious airtime during football's premier event. But in the Internet age, do expensive, glitzy t...  Read more

Start-Up Adventures, Part 1: The MouseDriver Insider Collection

Jan 21, 2001

"We have no income and no venture capital funding. Our inventory is being financed by companies with names like Chase, Citibank, First USA and Capital...  Read more

Letters

May 1, 2001

Readers respond to our February cover story, "An American Start-Up," and Norm Brodsky's Street Smarts column "Ask Norm." Also, CEO's from the March issue get...  Read more

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