John Stone


Licensing: Rent a Brand

By Robina A. Gangemi |  Nov 1, 1995

The president of bird-feeder company that negotiated a license deal with Disney explains why it was a success.  Read story

Selling the Superstores

Jan 1, 1998

Giant retail chains can put even tiny manufacturers in the national limelight overnight. But getting onto the giants' shelves isn't easy, and staying ther...  Read story

House Passes Small Business-Friendly OSHA Bills

By Christina Galoozis |  Jul 13, 2005

July 14, 2005 --A package of legislation that aims to bolster small businesses' clout in challenging Occupational Safety and Health Admini...  Read story

Marketing: Selling the Superstores

By Susan Greco |  Jul 1, 1995

A 15-week, nationwide campaign is followed to learn how to get shelf space at the country's hottest retail chains.  Read story

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