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John Stone


Recent Articles about John Stone

Licensing: Rent a Brand

The president of bird-feeder company that negotiated a license deal with Disney explains why it was a success.  Read more

Selling the Superstores

Giant retail chains can put even tiny manufacturers in the national limelight overnight. But getting onto the giants' shelves isn't easy, and staying ther...  Read more

House Passes Small Business-Friendly OSHA Bills

July 14, 2005 --A package of legislation that aims to bolster small businesses' clout in challenging Occupational Safety and Health Admini...  Read more

Marketing: Selling the Superstores

A 15-week, nationwide campaign is followed to learn how to get shelf space at the country's hottest retail chains.  Read more