Get the most out of your Inc. online experience by registering and joining the Inc. community today. Get access to all Inc.com content and priority invites to free Inc. networking events in your area.

Login using:


Or login directly through Inc.com

John Warrillow


How Can I Find a Niche Market to Tackle?

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business.

Read more

Selling Your Business for Parts

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business.

Read more

The Importance of Recurring Revenue

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business.

Read more


Can You Sell a Franchise?

Exiting a franchise is a lot different from selling an independent business. Here, serial entrepreneur John Warrillow weighs the benefits and challenges.

Read more

Making Your Business Sellable

Serial entrepreneur John Warrillow answers reader questions on how to build value in your business.

Watch video


Recent Articles about John Warrillow

Put Your Business to the Test

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: <...  Read more

Are Bossy Customers Undermining Your Business?

If you want to build scale in your business, beware of the overly-demanding client, warns entrepreneur John Warrillow.  Read more

So, You Think You're an Entrepreneur?

Each day, Inc .'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ...  Read more

What It Takes to Make It at TechStars

Think your idea could win the attention of the Boulder, Colorado, mentoring program? Co-founder Brad Feld has something to say about that.  Read more

9 Things to Know Before Going Public

Many business owners dream of taking their companies public, but serial entrepreneur John Warrillow warns there are plenty of reasons to think twice about it.  Read more

What Does It Take to Become an Entrepreneur—Psychopathy?

Brazen Careerist blogger Penelope Trunk shares with Inc.com contributor John Warrillow who is and who is not cut out for entrepreneurship.  Read more

What Seth Godin Did on His Summer Vacation

Serial entrepreneur John Warrillow spoke with the marketing guru about being indispensable, surviving “The Dip” -- and how to keep your soul while growin...  Read more

4 Reasons Big Companies Buy Little Ones

Ever wonder why an industry giant swallows a minor player? Built to Sell author John Warrillow offers up some explanations.  Read more

How to Be Clairvoyant About Revenue

To predict how much of your revenue will reoccur year over year–and how much new business you’ll have to drum up–there are two numbers you need to trac...  Read more

The 5 Types of Entrepreneurs

What kind of entrepreneur are you? The answer will affect your attitudes about growth, competition, and certainly your preferred exit strategy. Here, serial ...  View slideshow

Why Tim Ferriss Sold His Muse

The author of The 4-Hour Workweek talks about selling his business, BrainQUICKEN, despite it taking up little of his time and paying for his lifestyle.  Read more

8 Questions You’ll Get When Selling Your Business

When meeting with potential acquirers, you'll be grilled on all facets of your operations. Here are a few questions that are sure to come up.  Read more

A Surprising Way to Re-energize Your Business

Serial entrepreneur John Warrillow offers up a strategy to get you excited and re-focused on important -- but often avoided -- areas of your company.  Read more

What's Your Number?

Writing down how much you would sell your business for can help keep you focused and motivated, advises Built to Sell author John Warrillow.  Read more

Chris Brogan on Making Your Business Trustworthy

The author of Trust Agents and founder of New Marketing Labs talks about using the social web to build strong relationships and make your business v...  Read more

7 Questions to Get Your Business Out of a Rut

Entrepreneurship not living up to your expectations? Ask yourself these questions to get back on track.  Read more

What's Your Growth Strategy?

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business.  Read more

Reasons to Sell Your Business Before You're Ready to Retire

You don't have to hold onto your business until your working days are done. Here are some reasons why "retirement" and "exit planning" shouldn't be synonymous.  Read more

Will Gary Vaynerchuk Crush His Business?

Putting your personal brand ahead of your business brand has some major risks. Here, the founder of Vaynermedia defends the strategy.  Read more

3 Ways to Test Your Business Partner

Having different lifestyle priorities can put a real strain on a partnership. Here are some tips to make sure you don’t get paired up with the wrong people.  Read more

Professional Services vs. Scalable Business

Building a scalable business as a professional service provider may require that you change the role you play in your business.  Read more

The No. 1 Reason Why Business Owners Sell

Author John Warrillow warns that illness is the reason cited most often for why a business owner is forced to sell their company. Here's what you should do t...  Read more

Beware of Those Bearing Stock

A financier's pitch to buy your company may sound good in theory, but be skeptical if the currency being offered is stock and not cash.  Read more

How to Find Out What Your Business Is Really Worth

Whether you want to sell or not, it’s natural to wonder what your business could fetch on the market. Entrepreneur John Warrillow offers up some resources.  Read more

What Private Equity Wants – And What You Risk

Serial entrepreneur John Warrillow examines some pros and cons of selling a stake in your business to a private equity firm.  Read more

4 Traps to Avoid When Selling Your Company

Potential acquirers can be a crafty bunch when they start poking around your business. Here are some tricks of their trade.  Read more

The Best Books for Business Owners

There are so many great business books to choose from. Which ones are definitively worth your time? Our experts chime in on their favorite books of the year.  View slideshow

No Competition? Chances Are, There's No Business Either

John Warrillow, author of Built to Sell , answers questions from readers about building a sellable business.  Read more

Tim Ferriss on the Pitfalls of Personal Branding

The bestselling author of The 4-Hour Workweek talks about why he rarely uses his personal brand to promote his business.  Read more

The New Rules of Handling Customer Complaints

We've compiled eight expert tips for dealing with the toughest customers. Here's how it's done right.  Read more

How Much Is Your Business Logo Worth?

John Warrillow, author of Built to Sell , answers questions from readers about building a sellable business.  Read more

How to Get Employees to Care as Much as You Do

Ken Blanchard, author of The One Minute Manager , explains how Southwest Airlines sold workers on its business mission.  Read more

Is Your Company an Irresistible Buy?

Guy Kawasaki applies the principles in his new book Enchantment: The Art of Changing Hearts, Minds, and Actions to learning how to enchant an acquir...  Read more

Why Acquisitions Fall Apart

Serial entrepreneur John Warrillow speaks with Beringer Capital's Perry Miele about what drives a buyer to walk away from a deal.  Read more

Don’t Let Your Customers Wag the Dog

It's natural to want to give customers everything they ask for. But that's not always the best thing for your business.  Read more

Do You Lead With Intellect or Emotion?

Author John Warrillow explains the difference between the "dissociative architect" and "sleeves-rolled-up" types of leaders. Which leadership style is best?  Read more

Strutting Your Stuff for Potential Acquirers

Getting noticed by the right buyers isn't something you want to leave to chance. Here are some tips for attracting their attention.  Read more

10 Tips for Planning Your Exit

Expert pointers on the details of selling a business, planning an IPO, and choosing a successor.  Read more

How to Protect Company Secrets During Merger Talks

When you put your company up for sale, you risk giving strangers — potentially your competitors - access to confidential information.  Read more

6 Reasons to Keep Your Business Small

Author John Warrillow proposes an alternative to setting your sights on building a $200 million business: Focus on building a $2 million company instead.  Read more