How to Evaluate a Franchise Business Plan
If you are thinking of buying into a franchise, you must review the business plan with an eye toward learning whether there will be enough revenue to reward ... Read more
KFC Corporation
How I Did It: George Naddaff
From Spit 'n' Shine Boy To Boston Chicken and Beyond. Read more
New Faces Of 1985
CHI-CHI'S (71) Fiscal 1984 meant fast growth for much of the fast-food business. Although the crowded industry experienced its share of setbacks --... Read more
The Smartest Franchisees in America
An in-depth look at a new wave of franchisees who are using their entrepreneurial smarts as true company builders. Read more
The People's Marketing
Why more marketers are daring to let customers take charge of their advertising. Read more
May The Force Be With You
How Au Bon Pain discovered a way to turn lackluster clock-punchers into a team of gung ho professionals Read more
The Next Big Thing
The former chairman of Boston Chicken answers questions about franchising. Read more
How to Build an International Brand
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho... Read more
Speaking in Tongues
When doing business overseas, the right translator can make all the difference. Read more
CEO's Notebook
CEOs give advice on: selling stock on a European exchange, attracting new hires, protecting yourself from making bad investments, deducting Year 2000 bug rep... Read more
Growth in Translation
As the world gets smaller and the demand for language services grows bigger, some Inc. 500|5000 companies are cashing in by bridging the communication gap be... Read more
Going Through Channels
For those of you who are interested in checking out what television has to offer this fall in the way of business news, here is a brief survey: * "W... Read more
How to Protect Your Trade Secrets
Advice for the small-business owner on protecting trademarks, writing nondisclosure agreements, and other tools for protecting intellectual property. Read more
Techniques: Microcases
Three articles examining how small businesses are using technology. Read more
Book Review: Companies Are People, Too
Companies Are People, Too by Sandra Fekete with LeeAnna Keith John Wiley & Sons 254 pages $29.95 ... Read more
Outer Resources
A look at two companies, Air Taser and CFData, that became successful largely because they outsourced the technology-intensive aspects of their businesses. Read more
How I Did It: Jack Ma, Alibaba.com
The unlikely rise of China's hottest internet tycoon. Read more
Hamburger Heaven
How McDonald's created modern-day franchising Read more
Assets And Liabilities
For the CEO of a fast-growth company, yesterday's strength may be today's weakness. Read more
Is the Atkins Brand Toast?
Why the Atkins diet is getting plumped up with product. Read more
Cultivating Growth
Behind the quaint New England facade of White Flower Farm lies a market-driven company fueled by repeat business and one of the highest average orders in the... Read more
The Inc. 500
Brief profiles of 15 Inc. 500 companies. Read more
Love 'em And Leave 'em
For Phil Romano, the joy of business is in the creation. Read more
The Class of 1989: Where Are They Now?
Various Inc. 500 companies of 1989 are featured showing different facets of the volatility of the new economy. Read more
Unsentimental Journey
A Horatio Alger success story in the extreme that is the story of many an entrepreneur. Read more
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