Keith Waldon

Anatomy of a Launch: Step One -- Smart Market Research

By Susan Greco | Sep 1, 1995

The first in a series on how a start-up launched a nationwide line of evironmentally correct bath products. Read story

Anatomy of a Launch: The Five-Hour Multimedia Sales Presentation

By Susan Greco | Oct 1, 1995

The second article in a five-part series on how a start-up launched its product line nationwide. Read story

Anatomy of a Launch: The Year of Living Dangerously

By Susan Greco | Nov 1, 1995

The last of a three-part series that traces a product's national launch. Read story

Turbocharging Customer Service

By Jennifer deJong | Jun 15, 1995

A look at how various companies are using technology to stay in touch with their customers. Read story