Keith Waldon


Recent Articles about Keith Waldon

Anatomy of a Launch: Step One -- Smart Market Research

The first in a series on how a start-up launched a nationwide line of evironmentally correct bath products.  Read more

Anatomy of a Launch: The Five-Hour Multimedia Sales Presentation

The second article in a five-part series on how a start-up launched its product line nationwide.  Read more

Anatomy of a Launch: The Year of Living Dangerously

The last of a three-part series that traces a product's national launch.  Read more

Turbocharging Customer Service

A look at how various companies are using technology to stay in touch with their customers.  Read more