Commerce-ial appeal
Carlos Gutierrez, or, as he's becoming known, The American Dream Personified, starts out a Cuban refugee in Miami. He grows up to drive a Kellogg’s truck,... Read more
Kellogg Company
Recent Articles about Kellogg Company
More Myths
Inc. magazine's editor-in-chief discusses the evolution of E-culture, start-ups that help other new companies out of the gate, competing against a m... Read more
More Myths
em Inc. /em magazine's editor-in-chief discusses the evolution of E-culture, start-ups that help other new companies out of... Read more
Upstarts: Start-Up Services
A look at several companies that sell "start-up-in-a-box" services designed to help new businesses hit the ground running. Read more
Gross National Products
Clacking teeth. Rubber octopuses. Exploding lighters. Believe it or not, some people build companies around this stuff Read more
Public Policy: What Does Business Really Want from Government?
This article explains how government must reinvent economic and regulatory policies to match today's marketplace. Read more
The Legacy Of Charlie Moore
Two friends. Two companies. Two totally different management styles. One life became a story of shared success, the other ended in tragedy Read more
Is Your State Entrepreneur-Friendly?
How not to get your ideas stolen . Don't spell them out in PowerPoint slides. That's the Read more
How to Maintain Brand Consistency Across Product Lines
With a diversity of products, how do you keep your brand name pure? It's all about who your brand resonates with and why. Read more
Hot Start-Ups
It's easy to forget that the best new business ideas are often the simplest. Here are 10 start-ups that will have you wondering, "Why didn't I think of that?" Read more
How to Make the Most of Your Public Relations Firm
Chances are, your PR firm has a lot more to offer than you know. Here's how to take advantage of its capabilities. Read more
How to Fast Forward Your Goals
Is your life going sideways? Former Yahoo executive Tim Sanders shares his personal advice on escaping the rut and how confidence can fast-track your career. Read more
Everything that Happens Is a " Take"
Being a part of a team, part of something larger than you are, is really how success is created. The only thing you can do by yourself is to fail. So if y... Read more
How Can I Adapt as My Market Changes?
Mark Tierney's company was barely up and running when his primary market all but collapsed. Tierney had left his job as chief executive of a subsid... Read more
Steel Union Boss;
In style and substance, the new president of the United Steelworkers of America resembles nothing so much as a tough-minded business executive. And his formi... Read more
In the Eye of the Beholder
An up-close look at the 1990s fad, 3-D images, and how one entrepreneur stumbled into it and hit pay dirt. Read more
Hard Questions
Here's how Inc. 500 CEOs answered 10 difficult questions, including "Should I take my company public?" "How can I keep my employees?" and "Should I ... Read more
The Sugar Made Him Do It
Siggi Hilmarsson, founder of Siggi's Skyr yogurt, discusses his trial-and-error process of starting up, the American diet, and the importance of sleep. Read more
Famous Amos on Raising Capital
Wally Amos, founder of Famous Amos and Chip & Cookie, on raising capital and choosing investors Read more
Rational Exuberance
Mairs & Power Growth gets good brands--and for cheap. The numbers put up by the Mairs & Power Growth fund are the stuff of dreams. Over the past ... Read more
Rational Exuberance
Mairs & Power Growth gets good brands--and for cheap. The numbers put up by the Mairs & Power Growth fund are the stuff of dreams. Over the past ... Read more
Competitive Advantage
What to expect in the 90's from the market changes that brought about the entrepreneurial boom of the 80's. Read more
Letter to the Editor
An interview with a woman company owner who has some interesting ideas about women and entrepreneurship. Read more
The Education of a Big-Company Man
Jim Kilmer's years at H.J. Heinz didn't prepare him for company-building as well as he had expected. Read more
Executive Education: Inc. Shops the Top Marketing Programs
A list of five sales-and-marketing "executive ed" programs, with information such as tuition, length and phone numbers. Read more
Why Didn't I Think of That?: Delivering the Kids
A look at how two entrepreneurs launched their $4-million textbook-cover-advertising company. Read more
Been There, Doing That
As researchers study how women do business, they're finding women-owned companies offer some interesting strategies. Read more
The Matchmaker
An anatomy of start-up Career Central, a matchmaker for companies and business school graduates. Includes CEO Jeffrey Hyman's business plan, financial strate... Read more
The Best Business Plan on the Planet
Go behind the scenes with one of the judges at Moot Corp., a world-renowned business-plan contest hosted by the University of Texas at Austin. Read more
In Praise of the Six-Hour Day
Author John Izzo believes that employees will continue to push for more flexible hours. Read more
Benefits: Looking for the Next 401(k)?
A tax-free savings plan for college sounds like a great perk, but take a close look at the fine print before signing on. Read more
Sales: What Works Now
Perplexing as the current sales environment may seem, there are strategies for coping with it. Inc surveys the changing entrepreneurial landscape to... Read more
Splitting Heirs
In which two brothers take over the third-generation family wine-selling business. They quarrel, as brothers do. And now it isn't a family business anymore. Read more
The Biggest TV Network You've Never Heard Of
Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec... Read more
The Netty Professor
Marketing professor Bruce Weinberg's study of the online retail experience became something much bigger: a personal obsession with shopping on the Web. Does ... Read more
Did Seth Go to the Dark Side?
Another natural foods guy sells out. Seth Goldman, founder of Honest Tea, says his deal with Coke is all part of staying true to his mission. Read more
The Get Ahead Guide: Erin McKenna Makes the Best Cupcakes in New York City
Now she wants to go national. How fast can she grow? Read more
Training Young Salespeople
A program at MIT offers a window into the minds of Gen-Y sales reps Read more
Inc. Executive Education
Inc. Executive Education brings a set of course... Read more
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