Kenn Viselman


Does Kids' Entertainment Company Have License to Thrill?

By Mike Hofman |  Mar 1, 1997

The licensing industry is taking notice of this little company that is turning kids' entertainment products into gold.  Read story

The Marketing Genius Strikes Back

By Gay Jervey |  Apr 1, 2003

How Kenn Viselman made his name, lost his company, and is taking the biggest gamble of his career.  Read story

Upstarts: Obsession Marketing

By Mike Hofman |  Aug 1, 2000

Taking their cue from the Beanie Babies mania, some start-ups hope to create the next big consumer fad. Plus: Q A with the man responsible for impo...  Read story

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