The Marketing Genius Strikes Back
How Kenn Viselman made his name, lost his company, and is taking the biggest gamble of his career. Read more
How Kenn Viselman made his name, lost his company, and is taking the biggest gamble of his career. Read more
Taking their cue from the Beanie Babies mania, some start-ups hope to create the next big consumer fad. Plus: Q A with the man responsible for impo... Read more
The licensing industry is taking notice of this little company that is turning kids' entertainment products into gold. Read more
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