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Is Your Company Inbred?
Many companies pay a referral bonus to employees when they recommend a friend for a job down the hall. But do they carefully consider the implications of thi... Read more
Kevin Bacon
Recent Articles about Kevin Bacon
The Electronic Grapevine
It's not what you know, but whom you know - and whom they know, and whom their friends know, and who their friends' friends know. That's... Read more
Building England's Ethical, Healthy, and Slightly Cheeky Beverage Brand
You've never heard of Innocent Drinks, but the London company thinks it can be the world's favorite healthy food and drink brand. Read more
Saints Alive!
Quirky customs and homespun promotional strategies help this minor-league baseball team build a winning brand in its community. Read more
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