Kimberly McCall


To TV or not to TV: Should Your Biz Use the Tube to Sell?

By Kimberly McCall |  Apr 24, 2001

For some small business owners, media buying is a mystery-shrouded endeavor -- one that they have neither the experience nor the inclination to delve into...  Read story

Making Your Story Compelling to the Media

By Kimberly McCall |  Jun 1, 2001

In trying to write a story about a Massachusetts company that had announced a large contract with the Navy, I worked with its in-house PR person and left ...  Read story

Let's Get Visible: How to Start Your First Advertising Campaign

By Kimberly McCall |  Sep 18, 2001

What first steps can a small business take toward upping its image and name recognition?  Read story

Read Me!

By Carole Matthews |  Feb 1, 2005

Want your press release read by the media? Take some pointers from public relations expert Kimberly McCall.  Read story

10 Tips for Marketing Success

By Kimberly McCall |  Mar 14, 2000

Know what you want to achieve before spending a penny. According to The Wall Street Journal, only 14% of small businesses...  Read story

Radio Advertising: Inside Scoop from a Pro

By Kimberly McCall |  Apr 24, 2001

Share. Cume. Average quarter hour. Just a smattering of the terms you'll need to learn when you buy radio advertising. Media buying can be a cumbersome an...  Read story

Writing a Press Release

By Kimberly McCall |  Mar 14, 2000

Public relations encompasses much more than press releases, but press releases remain one of the most effective ways to get the message out about your bus...  Read story

Drop that Desktop Publishing Software and Step Aside

By Kimberly McCall |  Apr 24, 2001

Trendy fonts and cheesy clip art make me grumpy. Thumb through your local paper and note the epidemic usage of the "comic sans" font and those annoying li...  Read story

Using Direct Mail to Reach Prospective and Current Customers

By Kimberly McCall |  Mar 13, 2000

Direct mail has become a huge advertising and marketing vehicle. Although referred to as "junk mail" by many of us who have our boxes stuffed daily with f...  Read story

Slip Out the Back, Jack: When a Customer Gives You the Heave-Ho

By Kimberly McCall |  Mar 14, 2000

OK, I admit it: I've been jilted. Not often, mind you. In fact, only once. We business owners know the object of the game is to hold on to all of our qual...  Read story

Writing a Sales Letter

By Kimberly McCall |  Mar 14, 2000

One of the most effective direct mail formats is the sales letter. As basic as a letter may seem, marketing studies have proven that sales letters can be ...  Read story

Marketing Consistency: How Marketing Is like Exercise

By Kimberly McCall |  Mar 14, 2000

After logging many hours on the treadmill at the gym, I've come to see a lot in common between physical fitness and marketing. If you are embarking on a m...  Read story

Design and Copywriting for Effective Print Advertising

By Kimberly McCall |  Mar 14, 2000

"Good advertising" is certainly a subjective term. Different layouts, font styles, images, and copywriting styles appeal to different audiences. You can r...  Read story

Home-Based Business: Is it for You?

By Kimberly McCall |  Mar 14, 2000

With the advent of affordable technologies and a surge in entrepreneurial spirit and e-commerce, more and more small businesspeople are launching business...  Read story

How to Write Effective Copy

By Kimberly McCall |  Mar 14, 2000

What makes you read an advertisement? Is it the size of the ad, colors used, photograph, or headline? Many times a strong, interesting, and eye-catching h...  Read story

How to Design a Brochure

By Kimberly McCall |  Jun 6, 2001

"We need a brochure." With these four little words from the boss, you'resent off on an odyssey that can commandeer your Day Timer for weeks, evenmonths. B...  Read story

Making the Most of Your (Limited) Marketing Dollars

By Kimberly McCall |  Mar 14, 2000

Like most small businesspeople, I have a limited amount of funds to devote to marketing and advertising. Even in a relatively small market like Portland, ...  Read story

A Web Tale: Site Development, Spam and Search Engines

By Kimberly McCall |  May 22, 2001

If you don't speak the language, it's tricky to find a web site expert who doesn't leave you feeling stunned and a tad obtuse. Professionals dedicated to ...  Read story

Reviewing Your Marketing Efforts

By Kimberly McCall |  Mar 14, 2000

Reviewing your marketing efforts is work, but it can be very gratifying work. Now is the time for you to make decisions about what was effective, what was...  Read story

Looking Forward: Why a Return to Basics Will Top the List for 2002

By Kimberly McCall |  Nov 14, 2001

What soared? What bored? Gather ye marketers, for that magical time of year when we review budgets and assess advertising, sales, marketing, and public re...  Read story

Customer Retention Key to Business Success

By Kimberly McCall |  Mar 14, 2000

"Don't they know that if they just treated us nicely, we'd give them our money?" This from a friend who has elevated shopping to a discipline worthy of a ...  Read story

Cause-Related Marketing: Doing Something Good for Your Company and the Community

By Kimberly McCall |  Mar 13, 2000

Sometimes explaining that I work in the public relations field elicits disdain, maybe a snort of derision, perhaps a subtle shaking of the head. Then ther...  Read story

Making the Most of Your Web Site

By Kimberly McCall |  Mar 14, 2000

Having a Web site is now a given. Your clients will expect you to have a site that is informational, easy to use, and well designed. Your Web site has lik...  Read story

  • 1