Kimberly-Clark Corporation


The Future of Consumer Research

By Michele Miller |  Oct 1, 2006

Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking.  Read story

Targeting the Giant

By Bruce G. Posner |  Oct 1, 2000

Drypers won the top spot on the Inc. 500 by going up against Procter Gamble.  Read story

With Luck, This Biz Will Go Down the Toilet

By Phaedra Hise |  Apr 1, 1997

A look at how an entrepreneur is trying to grab shelf space for his moist toilet tissues.  Read story

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Sep 1, 1983

THE LITTLE TRADEMARK THAT DID: Many companies have successfully preserved their trademarks, despite the fact that their brand names have become virtually ...  Read story

Chatty Robot Sparked Design Firm's Success

Apr 1, 1982

Three years ago Bill Tolar and his management/engineering team at Creative Systems Group Inc. in Atlanta produced a cylindrical object with a domed head a...  Read story

Doing Double Time

By Elizabeth Conlin |  Apr 1, 1989

A manfacturer of biodegradable, disposable diapers attacks a singular market with two different strategies.  Read story

Buy the Boss -- or the Company?

By Kenneth Klee |  Mar 1, 2002

Sure, CEOs affect how their stocks perform. Does that mean you should consider the CEO when picking your portfolio?  Read story

Report On The States;

By Joseph P. Kahn |  Oct 1, 1986

CENTER OSSIPEE, N.H., IS NOT THE sort of town that makes you think instantly of twenty-first-century America. Deserted by the railroad and skirted by Rou...  Read story

The Enemy Within

By John Case |  Apr 1, 1987

Tim Wagner and his partners were so successful in challenging Procter Gamble for a share of the diaper market that they never saw the threat from...  Read story

The Defiant Ones

By Jerry Useem |  Apr 1, 1996

Europe has concluded that it must work harder to recognize and nurture growth businesses, and what that means to you.  Read story

"My Name Is Dave, and I'm a Growthaholic"

By Alessandra Bianchi |  Oct 15, 1997

David Pitassi, former CEO of the 1993 number one Inc. 500 company, Drypers Corp., describes the inescapable allure of running a fast-growing .  Read story

Diaper Dan

By JAY FINEGAN |  Mar 1, 1991

Profile of a start-up diaper-delivery service.  Read story

To Market, To Market

By Donna Sammons and Bruce Smith |  Jun 1, 1983

Procter Gamble veteran James McManus has an uncanny ability to analyze consumer behavior and parlay his findings into a variety of sucessful vent...  Read story

Venture Capital Discovers The Mass Market

By Bruce G. Posner |  Jul 1, 1984

The new frontier for venture capital is low technology, and Michael Berolzheimer's Early Stages Co. is leading the way.  Read story

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