Kleenex Tissues


Economies of Scope

Economies of scope are cost advantages that result when firms provide a variety of products rather than specializing in the production or delivery of a si...  Read story

Surviving in the Nike/Reebok Jungle

By JAY FINEGAN |  May 1, 1993

New Balance tries to compete in a shrinking industry dominated by intensely competitive giants.  Read story

A Maverick's In-Flight Movie

By Patrick J. Sauer |  Jan 1, 2005

Martin Scorsese immortalizes an entrepreneurial legend.  Read story

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Sep 1, 1983

THE LITTLE TRADEMARK THAT DID: Many companies have successfully preserved their trademarks, despite the fact that their brand names have become virtually ...  Read story

Whose Brand Is It, Anyway?

By Bo Burlingham |  May 1, 2003

Terri Williamson did a textbook job of launching Glow. Jennifer Lopez and her team did a textbook job of launching Glow by J.Lo. And then their worlds collided.  Read story

Name-calling

By Robert A. Mamis |  Jul 1, 1984

What the name of your company and products says about you and your business.  Read story

The Razor's Edge

By Mike Hofman |  Mar 1, 2000

With a hip target market and a cool product concept, Todd Greene hopes to carve out a niche for himself in the tough razor industry. But can the HeadBlade cu...  Read story

America's Oldest Brewery

By Rod Kurtz |  Jul 1, 2004

For almost two centuries, tiny, family-owned Yuengling survived by refusing to grow. So how'd it get to be America's fifth-largest brewery?  Read story

Customer Service: The Last Word

By John Case |  Apr 1, 1991

Profile of a software company whose quality and superb customer service result in word-of-mouth sales.  Read story

Feet Don't Fail Me Now

By Leslie Brokaw |  May 1, 1994

Shoe manufacturer must differentiate its offerings from cheaper imitators through marketing and advertising.  Read story

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