Krispy Kreme Doughnuts Inc.


That's Chief Entertainment Officer

By Leigh Buchanan |  Aug 1, 2007

Smaller companies do fun better. We got that straight from the skating matador and dozens of his CEO colleagues.  Read story

Upstarts: Obsession Marketing

By Mike Hofman |  Aug 1, 2000

Taking their cue from the Beanie Babies mania, some start-ups hope to create the next big consumer fad. Plus: Q A with the man responsible for impo...  Read story

Setting the Location Trap

Nov 1, 2000

Wetzel's Pretzels founders, Rick Wetzel, 42, and Bill Phelps, 45, opened a store in the Century City neighborhood of Los Angeles partly in the hopes of ba...  Read story

To Franchise, or Not To Franchise

By Rod Kurtz |  Feb 1, 2004

A restaurateur ponders taking the leap into franchising.  Read story

A Twist of Fate

By Mike Hofman |  Nov 1, 2001

Movie producer John Davis was such a fan of Wetzel's Pretzels that one day he decided to see if he could buy a piece of the company.  Read story

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