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Krispy Kreme Doughnuts Inc.


Recent Articles about Krispy Kreme Doughnuts Inc.

The Next Krispy Kreme?

By Mike Hofman |  Sep 4, 2008

Is cupcake chic destined to burn out in the same way that the Krispy Kreme phenomenon of the late '90s did? So asks Jennifer 8. Lee on the New York Tim...  Read more

A Horse of the Same Color, Green

May 1, 2004

Former shipbuilding magnate George Steinbrenner has two loves, er three, the Yankees, horse racing and ad revenue. Like Donald Trump, his only rival in th...  Read more

How to Finance a Business With Your 401(k)

By Matt Quinn |  May 20, 2010

A bad lending environment and provisions in the tax code make tapping retirement funds a tempting start-up financing option. Here's what you need to know.  Read more

Upstarts: Obsession Marketing

By Mike Hofman |  Aug 1, 2000

Taking their cue from the Beanie Babies mania, some start-ups hope to create the next big consumer fad. Plus: Q A with the man responsible for impo...  Read more

A Twist of Fate

By Mike Hofman |  Nov 1, 2001

Movie producer John Davis was such a fan of Wetzel's Pretzels that he decided to see if he could buy a piece of the company.  Read more

Setting the Location Trap

Nov 1, 2000

Wetzel's Pretzels founders, Rick Wetzel, 42, and Bill Phelps, 45, opened a store in the Century City neighborhood of Los Angeles partly in the hopes of ba...  Read more

To Franchise, or Not To Franchise

By Rod Kurtz |  Feb 1, 2004

A restaurateur ponders taking the leap into franchising.  Read more

That's Chief Entertainment Officer

By Leigh Buchanan |  Aug 1, 2007

Smaller companies do fun better. We got that straight from the skating matador and dozens of his CEO colleagues.  Read more