Krispy Kreme Doughnuts Inc.


That's Chief Entertainment Officer

Smaller companies do fun better. We got that straight from the skating matador and dozens of his CEO colleagues.  Read story

Upstarts: Obsession Marketing

Taking their cue from the Beanie Babies mania, some start-ups hope to create the next big consumer fad. Plus: Q A with the man responsible for impo...  Read story

Setting the Location Trap

Wetzel's Pretzels founders, Rick Wetzel, 42, and Bill Phelps, 45, opened a store in the Century City neighborhood of Los Angeles partly in the hopes of ba...  Read story

To Franchise, or Not To Franchise

A restaurateur ponders taking the leap into franchising.  Read story

A Twist of Fate

Movie producer John Davis was such a fan of Wetzel's Pretzels that one day he decided to see if he could buy a piece of the company.  Read story

  • 1