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8 Ideas for Rocking Fashion Week
We've tapped the strategies of some of the best young companies trying to get noticed by the style-makers and influentials at New York's Fashion Week. Read more
L'Oreal SA
Recent Articles about L'Oreal SA
Learn What a Branding Campaign Is
The branding banner ad campaign is similar to a traditional print, radio, or TV campaign. The core concept behind a branding campaign is that if you put a... Read more
The Humility Imperative: CEOs, Keep Your Arrogance in Check
Dave Balter's ego almost ruined BzzAgent, his fourth start-up, before Tesco's Dunnhumby bought it for a reported $60 million last month. Here, he implores en... Read more
Four Ways To Fight The Giants
1. Don't Play By Big-League Rules. It was High Noon for Dick Farman when Vlasic Foods Inc. rode into town. A market leader long before its acquisi... Read more
The Revenge Of The Fortune 500
When companies as big as Campbell start thinking like entrepreneurs, small companies had better start thinking about new ways to compete. Read more
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