Few New Names
The rebranding boom has officially gone bust. Read more
Landor Associates
Recent Articles about Landor Associates
Gamers Take On Corporate Icons
A few years back, gamers complained about craven product placement in new titles. Now, as an article posted on Read more
What's in a Name?
Is your company's brand name doing everything it could? Here's how to get the name you deserve. Read more
How to Build an International Brand
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho... Read more
Two Marketing Firms Called Momentum Was One Too Many
Changing was risky, but Brad Nierenberg needed a new name. Read more
The Pentagram Papers
In a time of stifling labor shortages, how can a company get and keep industry superstars? The folks at architectural-design firm Pentagram think they know: ... Read more
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