Advertising Strategy
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Forget expensive advertising campaigns. The best way to reach the masses is often through free media coverage. So what does it take to get on Oprah? Read more
Read reviews of five new business books -- three about making your Web efforts pay off, one on the origin of Linux, and one about the education of a fabled S... Read more
Read reviews of five new business books -- three about making your Web efforts pay off, one on the origin of Linux, and one about the education of a fabled S... Read more
Finding fresh management insights in The Origin of the Species . Read more
A North Carolina entrepreneur sets his sights on creating the H&R Block of public relations. Read more
Although I still believe there is a place for advertising as a brand-maintenance or brand-affirmation tool, I am convinced that to build a brand today you... Read more
An update on the rising fortunes of one former Case Study subject. Read more
The Problem: Intellinitiative's board games were flying off the shelves. Then, a giant brand muscled them out of the store. Read more
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