Laura Ries


Advertising Strategy

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Target Markets

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Advertising Media—Print

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How to Become a Household Name

By Leslie Taylor |  Jan 16, 2007

Forget expensive advertising campaigns. The best way to reach the masses is often through free media coverage. So what does it take to get on Oprah?  Read story

Book Value

By Jeffrey L. Seglin |  Jun 15, 2000

Read reviews of five new business books -- three about making your Web efforts pay off, one on the origin of Linux, and one about the education of a fabled S...  Read story

The Latest Boardroom Darwinism

By Donna Fenn

Finding fresh management insights in The Origin of the Species .  Read story

Advertising Is Dead; Long Live PR

By Harry Hoover |  Oct 1, 2003

Although I still believe there is a place for advertising as a brand-maintenance or brand-affirmation tool, I am convinced that to build a brand today you...  Read story

The Next Great Retail Idea: PR?

By Stephanie Clifford |  May 1, 2005

A North Carolina entrepreneur sets his sights on creating the H&R Block of public relations.  Read story

The Little Game That Could

By Lora Kolodny |  Dec 1, 2005

An update on the rising fortunes of one former Case Study subject.  Read story

Case Study

By Lora Kolodny |  Dec 1, 2004

The Problem: Intellinitiative's board games were flying off the shelves. Then, a giant brand muscled them out of the store.  Read story

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