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Laura Ries


Recent Articles about Laura Ries

Advertising Strategy

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Target Markets

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Advertising Media—Print

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How to Become a Household Name

Forget expensive advertising campaigns. The best way to reach the masses is often through free media coverage. So what does it take to get on Oprah?  Read more

Book Value

Read reviews of five new business books -- three about making your Web efforts pay off, one on the origin of Linux, and one about the education of a fabled S...  Read more

Book Value

Read reviews of five new business books -- three about making your Web efforts pay off, one on the origin of Linux, and one about the education of a fabled S...  Read more

The Latest Boardroom Darwinism

Finding fresh management insights in The Origin of the Species .  Read more

The Next Great Retail Idea: PR?

A North Carolina entrepreneur sets his sights on creating the H&R Block of public relations.  Read more

Advertising Is Dead; Long Live PR

Although I still believe there is a place for advertising as a brand-maintenance or brand-affirmation tool, I am convinced that to build a brand today you...  Read more

The Little Game That Could

An update on the rising fortunes of one former Case Study subject.  Read more

Case Study

The Problem: Intellinitiative's board games were flying off the shelves. Then, a giant brand muscled them out of the store.  Read more