Mr. Iacocca, Meet Mr, Honda
Chrysler's famous chairman may be the best of America's auto men, but as a manager and an industrialist, he doesn't hold a candle to Japan's most successful ... Read more
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Chrysler's famous chairman may be the best of America's auto men, but as a manager and an industrialist, he doesn't hold a candle to Japan's most successful ... Read more
Women executives have been the target of one of the most massive makeovers in U.S. history and have been pushed into pursuing some of the most obvious tec... Read more
The truth is, there's no truth in politics. As many media trainers preach, nothing is "off the record." And though political candidates are delibe... Read more
Press release of the month. A behind-the-scenes account of journalism's splashiest start-up in recent years -- Gannett Co.'s USA Today -- might make temp... Read more
* Lee Iacocca ate two dozen raw clams on the half shell at his first interview for the top spot at Chrysler Corp. * John C. D. Bruno, owner of The P... Read more
An interview with Bob Lutz, the former vice-chairman of Chrysler. Lutz describes common mistakes companies make when designing new products and explains what... Read more
The Book of Management Wisdom edited by Peter Krass John Wiley, 2000,492 pages,$29 The Book of Management W... Read more
When I graduated from Rutgers University in 1985 with a degree in electrical engineering, I immediately did what came naturally back then: I joined a larg... Read more
Interview with Harvard University professor on the qualities and mechanics of leadership. Read more
Not only did he build one of the largest automobile manufacturers, he set in motion a series of changes that would change society as a whole. Read more
To finance their art films, Albert and David Maysles focus their cameras on big-name corporations. Read more
Overcoming foreign competition and shrinking profit margins, successful growth companies tailor thier products to a specialized customer base. Read more
One suggestion: a 100 percent money-back guarantee on all new cars. Read more
The CEO of Scandanavian Airlines stresses strong communication within his organization. Read more
Survey responses from Inc. 500 CEOs on a variety of small business and economic issues. Read more
How CEOs can maintain a high salary while keeping investors, bankers, and the taxman content. Read more
MORE AND MORE CEOS ARE TAKING TO THE AIRWAVES TO PITCH THEIR COMPANY'S PRODUCTS OR SERVICES. THE LIMELIGHT, AS SOME CEOS HAVE FOUND, CAN BE A MIXED BLESSING. Read more
The inventors of the toy Merlin now are attempting to market a business terminal that even a grown-up can master. Read more
Advice on PR strategy with regard to the market, not the media. Read more
An inside look at the companies creating jobs and wealth in a recessionary economy. Read more
Business owner applies a systematic approach to customer service, setting his company apart from the rest. Read more
Lots of businesses are born of necessity, but few of so frightening a necessity as this Read more
In an age of rapid change, more and more CEOs are turning to one another to help solve their companies' problems. Read more
At a time when marketing has suddenly become the hot topic from Wall Street to Silicon Valley, one of the most effective marketers around is a slender, la... Read more
We throw away all sorts of things -- automobiles, washing machines, air conditioners. The apostles of remanufacturing believe we can pick up the pieces and p... Read more
The entrepreneur of the year grossed less than $100,000 in 1986, has no full-time employees, and plans to expand her business from Cleveland to Washington, D... Read more
A behind-the-scenes look at a business whose future hung in the balance while its partners waged war. Read more
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