LensCrafters Inc.


Motivating on the Cheap

By George Gendron |  Apr 1, 1991

Unusual motivation tactics work wonders for morale at LensCrafters  Read story

Five Ideas to Watch

By Nadine Heintz; Bobbie Gossage |  Dec 1, 2003

Teenage-seeking billboards; long-distance MRIs; and why Mom makes a better CEO than Dad.  Read story

Local Ads Are Fresher

By Christopher Caggiano |  Jul 1, 1999

It's pretty common these days for deep-pocketed chain stores to wreak havoc on local independent retailers. When Pearle Vision and LensCrafters started mo...  Read story

CEO's Notebook

By Inc Staff |  Jul 1, 1999

CEOs give advice on building a brand through custom publishing; limiting your number of all-staff functions; maximizing brainstorming sessions; and advertisi...  Read story

Marketing's New Vanguard: The Cubicle

By Carleen Hawn |  Aug 1, 2006

Targeting consumers in their offices and cubicles.  Read story

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