How to Beat the Defensive Pricing Game
Are your competitors lowering prices? Here's how to beat them at their own game. Read more
Leonard Lodish
Recent Articles about Leonard Lodish
An American Start-Up
In 1999, a pair of Wharton grads started a company to build and sell a specialized computer mouse. They chronicled their experiences -- the trials and triump... Read more
Briefing: May 2003
Businesses want a say in rewriting regulations, companies fatten their marketing budgets, and leaders receive tips fit for a queen. Read more
Redesign: I Read It in the Funny Papers
Marketing innovation doesn't have to come at a high price. Sometimes all it takes is understanding who your customers are -- and what will make them laugh. Read more
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