Lillian Vernon Corporation


Make Someone Happy -- Your Customer

By Lillian Vernon |  Jul 1, 1998

In 1951, when I started Lillian Vernon Corp. from the yellow Formica kitchen table in my apartment in Mount Vernon, a suburb of New York City, I spent hou...  Read story

Is the Web the best place to market and sell craft items?

Jun 26, 2001

Sales and Customer Service mentor Lillian Vernon responds to the following question from an inc.com user: I design floral wreath...  Read story

From My Kitchen Tabletop to Your Computer Laptop

By Lillian Vernon |  Jan 27, 2000

When I founded Lillian Vernon Corp. on my yellow Formica kitchen table in 1951, I couldn't have imagined selling to customers linked by little boxes calle...  Read story

How can I build customer loyalty?

Feb 17, 2000

Sales & Customer Service mentor Lillian Vernon responds: I believe the customer must be treated with respect. I built my company b...  Read story

How did you make the transition to online selling?

Feb 17, 2000

Sales & Customer Service mentor Lillian Vernon responds: In 1995, when the Internet and e-commerce were becoming popular, I decide...  Read story

Meet Lillian Vernon

Mar 6, 2000

Lillian Vernon is the founder and chief executive officer of Lillian Vernon Corp., a leading specialty catalog and online retailer that m...  Read story

How can traditional and Internet sales effectively integrate?

Sep 8, 2000

Sales mentor Lillian Vernon answers the following questions from an inc.com user: I own a small but quickly growing specialty pu...  Read story

How do I develop a good order fulfillment process?

Feb 17, 2000

Sales & Customer Service mentor Lillian Vernon responds: Fulfillment is the nuts and bolts of any mail-order or online business. I...  Read story

How do I build a mailing list for a mail-order company?

Feb 17, 2000

Sales & Customer Service mentor Lillian Vernon responds: Customer lists are vital to the prosperity of any mail-order company, and...  Read story

I'm taking my traditional business online. What should I expect?

Feb 17, 2000

Sales & Customer Service mentor Lillian Vernon responds: First, your company's expectations must be realistic. You cannot expect y...  Read story

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Nov 1, 1987

SMALL COMPANY INITIAL PUBLIC OFFERINGS: AUGUST 1987 Offering First Size Price after- O-T-C ...  Read story

The State of Woman-Owned Start-ups

By Martha E. Mangelsdorf |  Nov 1, 1993

Statistics on women-owned businesses in 1992, plus a quote from Lillian Vernon.  Read story

Best Customer-Service Practices

Jan 26, 2006

Today, competition is fierce, and customers have more options than ever -- a tough combination for smaller companies trying to gain mar...  Read story

CEO's Notebook

By Inc Staff |  Aug 1, 1999

CEOs give advice on: boning up on employment law; making the most of customer feedback; finding big-time IT for your small company; and streamlining the due ...  Read story

Six Ways to Position Your Company for Success

By Jennifer A. Redmond |  May 8, 2001

What do you think the most important trend affecting small business will be? How best can owners position their companies to take advantage of it? We pose...  Read story

Desperation Capitalism

By Mike Hofman |  Aug 1, 1997

What do Clorox and Apple Computer have in common? Both were launched by bootstrappers-- and here are some other bootstrapping Hall of Famers.  Read story

How should a brick-and-mortar business approach online marketing?

Jul 10, 2000

Marketing & Advertising mentor Jay Conrad Levinson answers the following question from aninc.com user: I am the marketing vice ...  Read story

Regional Entrepreneurs of the Year

By Inc Staff |  Dec 1, 1992

A list of 1992's Regional Entrepreneurs of the Year.  Read story

State of the Art: CD-ROM Marketing

By Martha E. Mangelsdorf |  Sep 1, 1994

Three start-ups that are exploring opportunities in CD-ROM marketing are featured in this short article.  Read story

Letters

By Inc Staff |  Nov 1, 1997

Readers react to articles from the August issue of Inc., including Dr. Steven Berglas's "Liar, Liar, Pants on Fire" and Edward O. Welles' "Burning Down the H...  Read story

Warming Up to Cold Calls

By Nicole Gull |  Nov 1, 2004

Why it's time to rethink one of the most derided marketing tactics.  Read story

Power of Poverty

By Robert A. Mamis |  Aug 1, 1997

A group of vignettes that examine various successful companies that were started with $10,000 or less.  Read story

Resources

By Inc Staff |  Aug 1, 1997

A comprehensive guide to subjects covered in the August issue, including start-up information.  Read story

He SCORs!

By Leslie Brokaw |  May 1, 1993

A company founder describes the process he went through to file a small-corporate-offering registration to raise money.  Read story

The Evolution of the Professional Entrepreneur

By Inc Staff |  May 15, 1997

Characteristics of some company builders from days past and how they differ from those building businesses today.  Read story

CEO's Notebook

By Various Inc Staff |  Nov 1, 2000

Short articles on such topics as how much misclassified workers can cost you; changing your distribution strategy; and getting commitment from contractors.  Read story

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