Linda Pinson


Where to Start for Business Plan Smarts

Anatomy of a Business Plan, 4th edition, by Linda Pinson and Jerry Jinnett (Dearborn, 1999) The first edition of Linda Pinson and Jerry J...  Read more

How to Write the Financial Section of a Business Plan

An outline of your company's growth strategy is essential to a business plan, but it just isn't complete without the numbers to back it up. Here's some advic...  Read more

How to Present Your Business Plan

Hitting a home run with potential investors requires selecting the right pitch.  Read more

How to Choose Business Accounting Software

From QuickBooks to NetSuite, there's plenty of accounting software out there to choose from. Here's how to pick the best one to serve your company's needs.  Read more

How to Write a Great Business Plan

Advice for small businesses on what it takes to create a solid business plan, including forming an outline, integrating financial specifics, and spelling out...  Read more

But Would Popeye Read It?

Review of 'Keeping the Books' (Upstart), a guide to financial paperwork.  Read more

How to Evaluate a Franchise Business Plan

If you are thinking of buying into a franchise, you must review the business plan with an eye toward learning whether there will be enough revenue to reward ...  Read more

Rich Ideas

Reviews of five new business books -- two about creating wealth and giving it away; two on the importance of differentiation; and a basic guide to writing a ...  Read more

Closing the Books

It's time to settle accounts for 2004 -- and prepare for a fruitful 2005. Here are three ways to get the most out of the annual end-of-the-year bookkeeping s...  Read more

Bored With the Board

Reader-to-reader advice.  Read more

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