Lisa Buksbaum


Recent Articles about Lisa Buksbaum

What do you think the most important trend affecting small business will be?

May 16, 2001

Marketing & Advertising Mentor Lisa H. Buksbaum responds to the following questions: What do you think the most important tren...  Read more

How do I market to local businesses whose owners are too busy to join associations?

Jun 14, 2001

Marketing & Advertising mentor Lisa H. Buksbaum responds to thefollowing question from an inc.com user: I would appreciate feedb...  Read more

How do I integrate a seamless advertising and marketing campaign on a tight budget?

Aug 7, 2001

Marketing & Advertising mentor Lisa H. Buksbaum reponds to the following question from an inc.com user: I would like to develop ...  Read more

How do I market to agencies rather than consumers?

Aug 7, 2001

Marketing & Advertising mentor Lisa H. Buksbaum reponds to the following question from an inc.com user: There is a lot of inform...  Read more

How do I create an interesting press release?

Jun 13, 2001

Marketing & Advertising mentor Lisa Buksbaum responds to thefollowing question from an inc.com user: Our company has recently de...  Read more

How do I integrate a seamless advertising and marketing campaign on a tight budget?

By E- Write |  Aug 1, 2001

Marketing & Advertising mentor Lisa H. Buksbaum reponds to the following question from an inc.com user: I would like to develop ...  Read more

How can I market speaking and consulting services?

Aug 30, 2000

Marketing & Advertising mentor Lisa H. Buksbaum responds to the following question from an inc.com user: I just started a busine...  Read more

What should I keep in mind when creating my first ad?

Sep 8, 2000

Marketing & Advertising mentor Lisa H. Buksbaum responds to the following question from an inc.com user: I have a young business...  Read more

How do I determine what to charge advertisers on my Web site?

Oct 10, 2000

Marketing & Advertising mentor Lisa H. Buksbaum responds to the following question from an inc.com user: I have a Web site that ...  Read more

How do I determine what to charge advertisers on my Web site?

By Martha E. Mangelsdorf |  Oct 1, 2000

Marketing & Advertising mentor Lisa H. Buksbaum responds to the following question from an inc.com user: I have a Web site that ...  Read more

How do I formulate an effective marketing plan?

Jun 14, 2001

Marketing & Advertising mentor Lisa H. Buksbaum responds: An effective marketing plan consists of a strong and distinctive brand ide...  Read more

What are the top marketing magazines and databases?

Jun 14, 2001

Marketing & Advertising mentor Lisa H. Buksbaum responds: The top marketing magazines and databases include: Read more

How should I decide where to advertise?

By Rogers, Martha, Kasanoff, Bruce |  Oct 2, 2000

Marketing & Advertising mentor Lisa H. Buksbaum responds: Your choices about where to advertise should logically follow where your c...  Read more

Choosing Strategic Partners that Really Partner

By Lisa H. Buksbaum |  Nov 1, 1999

Ever feel like a six-armed octopus? "If I only had two more arms, I could accomplish so much more!" Every entrepreneur is a master multitasker, always doi...  Read more

Grassroots Marketing

Feb 1, 2006

Let's face it. You're not Procter & Gamble or Volkswagen, so when it comes to marketing to your customers, you're more likely to get a little creative than t...  Read more

Marketing One-to-One

By Lisa H. Buksbaum |  Oct 1, 1999

Every Thanksgiving weekend my wrists start to hurt. By December 2, the pain subsides. That's when we mail several thousand Boxtree holiday cards with hand...  Read more

How do I access names for my marketing database?

Aug 7, 2001

Marketing & Advertising mentor Lisa H. Buksbaum responds: Try to find a mentor or colleague in a comparable business to yours and se...  Read more

Grassroots Marketing

Let's face it. You're not Procter & Gamble or Volkswagen, so when it comes to marketing to your customers, you're more likely to get a little creative than t...  Read more

Six Ways to Position Your Company for Success

By Jennifer A. Redmond |  May 8, 2001

What do you think the most important trend affecting small business will be? How best can owners position their companies to take advantage of it? We pose...  Read more