Louis Boone


Recent Articles about Louis Boone

Product Positioning

"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate...  Read more

Profit Impact of Market Strategies (PIMS)

The Profit Impact of Market Strategies (PIMS) is a comprehensive, long-term study of the performance of strategic business units (SBUs) in 3,000 companies...  Read more