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Case Study: Finding the Right Price for a Hot Product
Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away?
Read moreLuke Skurman
Recent Articles about Luke Skurman
Try Giving It Away
The CEO of College Prowler couldn't attract enough paid subscriptions to his college-guide site. Then he figured out a way to make money by giving away subsc... Read more
Contributors
What innovations do entrepreneurs have in store for the medical industry? Adam Bluestein had the chance to take a peek ("Read more
30 Under 30: A Night on the Town
Inc.com toasted members of our inaugural 30 Under 30 list in October, with a ... View slideshow
Catching Up with the 2006 30 Under 30 Alumni
For many of the rising stars on our inaugural 30 Under 30 list, the success has only continued. We asked our past honorees to send in updates about their com... Read more
How to Price Your Products
Pricing a product is "probably the toughest thing there is to do," according to an expert. Here's how to tackle it. Read more
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