12 Memorable Event Marketing Campaigns
As companies try to one-up each other for consumer eyeballs, these marketing firms' campaigns push the bounds of creativity. View slideshow
As companies try to one-up each other for consumer eyeballs, these marketing firms' campaigns push the bounds of creativity. View slideshow
How the maker of Marshmallow Peeps finally leveraged its intellectual property. Read more
The family yarn business was just getting by until knitting became cool (perhaps you've seen Gangsta Knitter?). Now it's on its way to becoming a $200 millio... Read more
Richard Schaps sold his outdoor-advertising company, Van Wagner, for $170 million. On Tuesday, he passed out millions of dollars to his people--and then star... Read more
Here's more from the February 2005 Inc. magazine interview with David Blumenthal, CEO of Lion Brand Yarn Company. Read more
Whit Alexander and Richard Tait, founders of Cranium Inc., had never run a business before. But they did have one thing going for them: brains. That's why th... Read more
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