Margaret Mead


Consumers in the Mist

By Alison Wellner |  Apr 1, 2003

For real insights into your clients, hire an anthropologist.  Read story

King Of Clubs

By Joseph P. Kahn |  Oct 1, 1983

In an industry where the deck is stacked against success, Patrick Lyons keeps drawing a full house.  Read story

Culture Shock

By Susan Benner |  Aug 1, 1985

Sequent's founders thought that a strong corporate culture would be the key to success. They didn't have to wait long to see if they were right.  Read story

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