Margot Fraser

Feet Don't Fail Me Now

By Leslie Brokaw | May 1, 1994

Shoe manufacturer must differentiate its offerings from cheaper imitators through marketing and advertising. Read story

Ideas and Advice for Women in Business

Sep 1, 2009

Role Models: 5 Moms Who Built Great Companies A look at wo... Read story

How I Did It: Margot Fraser

By Leigh Buchanan | Jun 1, 2009

Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals Read story