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Mark Stevens


Recent Articles about Mark Stevens

4 Reasons Why Companies Fail

Mark Stevens, author of Your Marketing Sucks , shares the secrets to a successful company.  Read more

Business Made Easy

A review of resource books which include management tips on starting a small business.  Read more

Lost in Translation

Thanks to e-mail, BlackBerrys, and text messaging, the face-to-face encounter is becoming a dying art. Here's why you should revive it.  Read more

Direct Marketing

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualif...  Read more

E-mail and Marketing

Tackling that overflowing inbox; marketing on the cheap.  Read more

Go Sell It on the Mountain

A look at Blue Mountain Arts' bold plans for turning its popular Web site into an E-commerce moneymaker.  Read more

When Quality Isn't Everything

Great Midwestern Ice Cream produces a private-label product for supermarkets.  Read more