Mark Stevens


Business Made Easy

By PAUL B. BROWN |  Mar 1, 1989

A review of resource books which include management tips on starting a small business.  Read story

Lost in Translation

By Alison Stein Wellner |  Sep 1, 2005

Thanks to e-mail, BlackBerrys, and text messaging, the face-to-face encounter is becoming a dying art. Here's why you should revive it.  Read story

Direct Marketing

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified ...  Read story

E-mail and Marketing

By Inc Staff |  Jan 1, 2008

Tackling that overflowing inbox; marketing on the cheap.  Read story

Go Sell It on the Mountain

By Steve Solomon |  Dec 1, 1999

A look at Blue Mountain Arts' bold plans for turning its popular Web site into an E-commerce moneymaker.  Read story

When Quality Isn't Everything

By PAUL B. BROWN |  Jun 1, 1989

Great Midwestern Ice Cream produces a private-label product for supermarkets.  Read story

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