Communicating the Plan
The marketing plan and budgetwere just approved by the vicepresident. It' s time to launch! Before introducing the newproduct, booking the hotel fo... Read more
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The marketing plan and budgetwere just approved by the vicepresident. It' s time to launch! Before introducing the newproduct, booking the hotel fo... Read more
Effective marketing is a team event. At its best, it's fun to watch, fun to participate in, and it leads to success.In the last issue of Musings, ... Read more
The marketing newsletter -- an effective means of communicating with your customers and prospects, or victim of recycling container or the Delete key? Her... Read more
The competition's tough! Increasing sales and market share often means beating the competition to the punch. Take advantage of those times when the compet... Read more
The 8 characteristics of every effective marketing plan Read more
Why do so many new products fail? Usually for many reasons. Companies often are so enamored of their new product ideas that they fail to do their research... Read more
When direct mail is a critical part of your marketing communications program, getting it delivered is a key to your success. Here are some ideas to help y... Read more
Make a plan for dealing with sales leads. Here are some steps to get you started. Read more
Because you can easily interact in real time with prospects and clients, the Web is ideal for building one-to-one client relationships. If you consistentl... Read more
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