Hatching New Revenue Streams [Video]
Associate editor Nadine Heintz explains how the maker of Marshmallow Peeps, the colorful Easter candy, learned to cash in on its cult following -- and how... Watch video
Marshmallow Peeps
Why It's Trending: The company that makes Peeps is highly seasonal, with most of its sales coming in the days preceding Easter Sunday.
Recent Articles about Marshmallow Peeps
Hatching New Revenue Streams
How the maker of Marshmallow Peeps finally leveraged its intellectual property. Read more
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