Martha Rogers


Customer Service Tips from an Expert

Martha Rogers knows customer relationship management. Rogers is a judge for the Customer Service category of the Inc. Web Awards 2000, a founding...  Read story

The New Marketing 101

The book 'The One to One Future' discusses marketplace shift of selling more products to fewer people.  Read story

Web Awards 2000: Customer Service

Treating each customer as an individual won Ives Development second place in the Customer Service category of the 2000 Inc. Web Awards.  Read story

Thank You for Sharing

A consulting group learns to exploit its information riches by weaving a sophisticated intranet into workers' lives.  Read story

May I Help You?

New live-chat software helps Web merchants convert browsers into buyers.  Read story

Ask the Marketing Doctors

Two one-to-one marketing experts explain how they would improve five hypothetical companies.  Read story

Making the Transition to One-to-One Marketing

Two marketing experts offer advice about how companies can establish one-to-one marketing.  Read story

The Road to One-to-One Marketing

A close-up look at how a concierge service is successfully using one-to-one marketing, and what this appraoch involves.  Read story

Digging for Gold

This year we asked a panel of outside judges -- all experts in their fields -- to assess Web sites submitted by Inc. Technology readers.  Read story

Something for Nothing

These days we hear a lot about give-aways, but is it wise to give products away? A guide to when freebies make sense.  Read story

The World According to the Inc. 500

An Inc. writer offers a quick overview of the 1995 Inc. 500 issue and reflects on what the 1995 Inc. 500 list reveals.  Read story

Search

"The greatest business book ever," and more.  Read story

One-to-One Marketing on the Web

Read story

Managing One-to-One

Operating under the premise that no two workers are alike, companies that are practicing one-to-one management are figuring out what makes each of their empl...  Read story

Smart Marketing or Invasion of Privacy?

Questioning whether some target marketing strategies invade a customer's right to privacy and two company examples.  Read story

Web Awards 2000: Judges

A list of the judges of the 2000 Inc. Web Awards.  Read story

Best Customer-Service Practices

Today, competition is fierce, and customers have more options than ever -- a tough combination for smaller companies trying to gain mar...  Read story

Retail Retold

The owner of men's-apparel chain explains how his stores are using technology to enhance one-to-one sales.  Read story

The 2001 Inc Web Awards: Winners

The winners of the third annual Inc Web Awards.  Read story

Life in the Fast Lane

Inc. magazine's editor-in-chief offers some highlights from the annual Inc. 500 conference.  Read story

At Your Service

Service businesses need a touch of ingenuity to make the Web work for them.  Read story

Upstarts: Sale of Modern Music Keyed to Customization

CDuctive, an online music retailer, allows shoppers to customize CDs. Also, several shorter articles about companies that provide mass customization of blue ...  Read story

Web Awards 2000: Marketing

The winning companies in the Marketing category of the 2000 Inc. Web Awards lure customers with enticing deals and ease of use.  Read story

Discount Sales

Related Terms: Rebates Discounts are reductions of the regular...  Read story

Choose or Lose

Judy Corson and Jeff Pope, cofounders of Custom Research Inc., realized they could grow their company by cutting their customer base in half.  Read story

  • 1