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Marty Burks


Recent Articles about Marty Burks

Courting the Power Retailers

Mass merchandisers book about 40% of all U.S. retail sales, and discount retailers--chains with 50 stores or more--book 11% to 13% of all retail sales, ev...  Read more

Marketing: Selling the Superstores

A 15-week, nationwide campaign is followed to learn how to get shelf space at the country's hottest retail chains.  Read more