The Great Leaders Series: Ruth Handler, Co-founder of Mattel
She invented the Barbie Doll (and Ken too), and then reinvented the way national brands advertise their products. Read more
Mattel Inc.
Recent Articles about Mattel Inc.
Groupon's Game Day
Will the social coupon site's Super Bowl ad be a fumble or a touchdown? Plus, Google's hiring spree and the rest of the day's news. Read more
Stay Safe, Stay In Touch
A toymaker ponders product liability. Plus, how to bolster customer interaction online. Read more
If I Owned The Circus
In 1969 Irvin Feld decided to turn Ringling Bros. and Barnum ' Bailey Circus into a publicly owned company, figuring that "every person in the world would... Read more
We've Got to Start Meeting Like This
A look at companies that hold unique meetings for developing products, building camaraderie, generating ideas, and reviewing employees' needs and achievements. Read more
No Mbas Need Apply
I was very interested to read your cover story concerning venture capital companies ("Why Smart Companies are Saying No to Venture Capital" August 1984). ... Read more
The Apprentice - Season 2 Premiere
First of all, I love Raj and his fabulous cane. Some people have compared him to Sam, but I like Raj much better. Sam didn't wear red pants and a bow tie,... Read more
Public Relations on the Net
Public Relations on the Net, by Shel Holtz AMACOM, 1998, 332 pages, $24.95 "You don't have just one corporate brochure, so why would ... Read more
How to Manage Your Time and Who’s Getting Taxed
New year, new time management woes. Wired tapped former ... Read more
How I Did It: Kenneth Feld, CEO, Feld Entertainment
He hires fire-eaters and acrobats! He breeds elephants! Plus this daring feat: As boss of Ringling Bros. and Barnum & Bailey, Ken Feld turned a castoff circu... Read more
There Oughta Be a Law
An attorney argues that innovation, not the legal system, is a CEO's best defense. Read more
There Oughta Be a Law
An attorney argues that innovation, not the legal system, is a CEO's best defense. Read more
The Thing That Would Not Die
Toy maker Playing Mantis had a devout online community. So why did they almost kill it? Read more
The Littlest PC
Computer company has created a one-pound portable IBM compatible computer. Read more
Creation Theory
Why is Haystack Toys cofounder Dan Lauer traveling the country and meeting with inventors? To test his theory that consolidation in the toy industry has sque... Read more
The Thing That Would Not Die
Toy maker Playing Mantis had a devout online community. So why did they almost kill it? Read more
The Dumbest Products of 2007
What were they thinking?!?! In praise of retail stupidity. Read more
Patent Fending
A look at some famous legal battles between inventors and the corporations that stole their patented ideas. Read more
Agenda 5/06
Sports records abound this month; use Memorial Day to set one of your own. Read more
Carrying The Ball In Business
Could Billy Joe DuPree be the same type of hands-on manager if he played pro basketball or baseball instead of pro football? Probably not. As rare as he i... Read more
Licensing Wizardry
How to pull off lucrative licensing deals. Read more
Why Tsr Hobbies Is So Profitable
When the toy industry gets together for its annual hoo-ha this month in New York, participants will be looking at a sales picture considerably different f... Read more
Entrepreneurs In The News
The latest news on LL Cool J, Jack Nicklaus and Cynthia Rowley. Read more
The Challenge Of Cartridges
Ever since video games were first introduced to the market, the industry has been especially fertile ground for company start-ups. From 1977 to 1981 indus... Read more
How to Innovate and an E-Book Upstart Scores
If you're going to make a mess, make it a big one. That's the lesson Seattle entrepreneur and angel investor Read more
The New Entrepreneurial Elite
Lured by enormous compensation packages and the excitement of fast growth, many big-company executives are leaving cushy positions to run start-ups. Read more
Floating "Start-up America"
Behind the White House's efforts to boost entrepreneurship. Plus, Groupon's "daunting" ad buy, and the rest of the day's news. Read more
Toying With Computers
The inventors of the toy Merlin now are attempting to market a business terminal that even a grown-up can master. Read more
Raising Capital: Choosing the Right Financial Partner
A look at how important it is to find the right investors to raise growth capital. Read more
Plastics Make Perfect
A look at a company using "rapid prototyping," a process that gets new products to market quickly. Read more
The Way I Work: Jen Bilik of Knock Knock
Jen Bilik, founder of the stationery and gift business Knock Knock, considers herself the company's "creative monarch." Read more
Ixo: The Revolution Has Been Postponed
Last April, with elaborate fanfare, IXO Inc., a start-up company in Culver City, Calif., introduced a small silver-and-blue computer terminal that its cre... Read more
How To Fight CEO Severance Battles
In case you haven't noticed, CEOs aren't sticking around as long as they used to. New York headhunters Pearl Meyer & Partners found 39 CEOs at the Fortune... Read more
Upstarts: New-Biz Watch
A look at how Toby Lenk founded eToys.com, an online toy retailer that's taking lessons from Amazon.com. Plus, several shorter articles about the unlikely pr... Read more
How to Launch an Inc. 500 Company
Various strategic ideas used to launch successful Inc. 500 companies. Read more
Mr. Morningstar Stocks Up
What Morningstar founder Joe Mansueto thinks about money and investing after 17 years of the company-building life. Read more
Gross National Products
Clacking teeth. Rubber octopuses. Exploding lighters. Believe it or not, some people build companies around this stuff Read more
In Memoriam: Entrepreneurs Who Died in 2009
Remembering the great entrepreneurs who died in 2009, including the founder of The Gap, the inventor of the Taser, and the guy who brought us the Weather Cha... View slideshow
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