Mattel Inc.


The Great Leaders Series: Ruth Handler, Co-founder of Mattel

She invented the Barbie Doll (and Ken too), and then reinvented the way national brands advertise their products.  Read story

If I Owned The Circus

In 1969 Irvin Feld decided to turn Ringling Bros. and Barnum ' Bailey Circus into a publicly owned company, figuring that "every person in the world would...  Read story

Stay Safe, Stay In Touch

A toymaker ponders product liability. Plus, how to bolster customer interaction online.  Read story

We've Got to Start Meeting Like This

A look at companies that hold unique meetings for developing products, building camaraderie, generating ideas, and reviewing employees' needs and achievements.  Read story

No Mbas Need Apply

I was very interested to read your cover story concerning venture capital companies ("Why Smart Companies are Saying No to Venture Capital" August 1984). ...  Read story

Public Relations on the Net

Public Relations on the Net, by Shel Holtz AMACOM, 1998, 332 pages, $24.95 "You don't have just one corporate brochure, so why would ...  Read story

How I Did It: Kenneth Feld, CEO, Feld Entertainment

He hires fire-eaters and acrobats! He breeds elephants! Plus this daring feat: As boss of Ringling Bros. and Barnum & Bailey, Ken Feld turned a castoff circu...  Read story

There Oughta Be a Law

An attorney argues that innovation, not the legal system, is a CEO's best defense.  Read story

The Littlest PC

Computer company has created a one-pound portable IBM compatible computer.  Read story

Creation Theory

Why is Haystack Toys cofounder Dan Lauer traveling the country and meeting with inventors? To test his theory that consolidation in the toy industry has sque...  Read story

The Thing That Would Not Die

Toy maker Playing Mantis had a devout online community. So why did they almost kill it?  Read story

The Dumbest Products of 2007

What were they thinking?!?! In praise of retail stupidity.  Read story

Index

A comprehensive guide to companies, organizations, and individuals featured in the April issue.  Read story

Patent Fending

A look at some famous legal battles between inventors and the corporations that stole their patented ideas.  Read story

Agenda 5/06

Sports records abound this month; use Memorial Day to set one of your own.  Read story

Carrying The Ball In Business

Could Billy Joe DuPree be the same type of hands-on manager if he played pro basketball or baseball instead of pro football? Probably not. As rare as he i...  Read story

Why Tsr Hobbies Is So Profitable

When the toy industry gets together for its annual hoo-ha this month in New York, participants will be looking at a sales picture considerably different f...  Read story

Licensing Wizardry

How to pull off lucrative licensing deals.  Read story

The Challenge Of Cartridges

Ever since video games were first introduced to the market, the industry has been especially fertile ground for company start-ups. From 1977 to 1981 indus...  Read story

The New Entrepreneurial Elite

Lured by enormous compensation packages and the excitement of fast growth, many big-company executives are leaving cushy positions to run start-ups.  Read story

Letters

Readers respond to articles in Inc. Technology 2000, #4, including the Chairman of Agillion congratulating the 2000 Inc. Web Award winners.  Read story

Toying With Computers

The inventors of the toy Merlin now are attempting to market a business terminal that even a grown-up can master.  Read story

Plastics Make Perfect

A look at a company using "rapid prototyping," a process that gets new products to market quickly.  Read story

Raising Capital: Choosing the Right Financial Partner

A look at how important it is to find the right investors to raise growth capital.  Read story

Ixo: The Revolution Has Been Postponed

Last April, with elaborate fanfare, IXO Inc., a start-up company in Culver City, Calif., introduced a small silver-and-blue computer terminal that its cre...  Read story

How To Fight CEO Severance Battles

In case you haven't noticed, CEOs aren't sticking around as long as they used to. New York headhunters Pearl Meyer & Partners found 39 CEOs at the Fortune...  Read story

How to Launch an Inc. 500 Company

Various strategic ideas used to launch successful Inc. 500 companies.  Read story

Upstarts: New-Biz Watch

A look at how Toby Lenk founded eToys.com, an online toy retailer that's taking lessons from Amazon.com. Plus, several shorter articles about the unlikely pr...  Read story

Mr. Morningstar Stocks Up

What Morningstar founder Joe Mansueto thinks about money and investing after 17 years of the company-building life.  Read story

Gross National Products

Clacking teeth. Rubber octopuses. Exploding lighters. Believe it or not, some people build companies around this stuff  Read story

Lords Of The Rings

What has $2 million in sequins and feathers, loads 11 flatcars in an hour and a half, and thrills 7 million people? Ringling Bros. is actually a very serious...  Read story

Financial Planning: One Man's Experience

When Warren Carnel started Cardinal Associates Inc., a manufacturers'-representative firm in Burbank, Calif., the fine points of financial planning weren'...  Read story

Case Study

The Problem: Intellinitiative's board games were flying off the shelves. Then, a giant brand muscled them out of the store.  Read story

The Ride of His Life

Robert Klick's fifth business wowed Oprah, bowled over Kelly Ripa, and put him cheek by jowl with Russell Crowe. Too bad this amazing celebrity run had to en...  Read story

Child's Play

Start-up attempts to sell a positive-message-stuffed doll to kids.  Read story

When The Magic Goes

The adoring crowd of 300 engineers executives, and reporters fell silent. They had gathered this Friday night in the bright new site of Sente Technologies...  Read story

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