McDonald's Corporation

McHealth Nuts

McDonald's had decided not to live off the fat of the land, or at least to scale it down some. The fast food behemoth is phasing out the heart-stopping va...  Read more

How to Translate Your Brand into an Image

A brand starts with a message about why your company is valuable. The message should communicate this value clearly and consistently. The message s...  Read more

A Franchise is a Franchise is a Franchise

Franchising is more than chains like McDonald's. Sometimes, it's an expansion strategy, a license, a partnership, or a joint venture. Let's...  Read more

In Search Of Excellence, By Thomas J. Peters And Robert H. Waterman Jr. Harper Row, 10 E. 53rd St., New York, Ny 10022; 360 Pp., $19.95.

A host of American companies are held as exemplary, in a readable attempt to define good -- and spotlight bad -- management practice. The cited models inc...  Read more

The Value of Time

For many kinds of products, the add-ons provide much more profit than themain product. For sure, McDonald's makes more money on each drink than on a BigMa...  Read more

The Next Big Thing

Profile of a start-up drive-through pizza franchise.  Read more

Hamburger Heaven

How McDonald's created modern-day franchising  Read more

Fire and Motion

I’ve read a ton of books on competition and strategy, and none of them are as useful as this one simple concept.  Read more

What Is Negligence and How Do I Defend against a Negligence Claim?

Introduction Nowadays, million dollar verdicts no longer shock the conscience. Indeed, the $2.7 million punitive damage award in t...  Read more

A Franchise is a Franchise is a Franchise

Franchising is more than chains like McDonald's. Sometimes, it's an expansion strategy, a license, a partnership, or a joint venture.  Read more

The Instincts of an Entrepreneur

You don't have to own a restaurant chain to exhibit the skills of a franchise owner. Sometimes, you can be a music teacher.  Read more

Getting Ready to Franchise

Can any business be turned into a franchise? No. Know what makes a strong franchising prospect.  Read more

Losing McDonald's

Inventor Hettie Herzog scored a major coup when McDonald's came calling. Then the fast-food giant bailed out, leaving Herzog with tough decisions to make.  Read more

A Conversation With Marketing Strategists Al Ries And Jack Trout

INC.: What's the most common mistake you see in the way companies position themselves? RIES: Most companies change things too frequently, which mean...  Read more

Travel Tips for Retailers

Three strategies can help retailers expand abroad. The trick is to choose the one that best suits your particular ambitions and your starting point.  Read more

Upstarts: Obsession Marketing

Taking their cue from the Beanie Babies mania, some start-ups hope to create the next big consumer fad. Plus: Q A with the man responsible for impo...  Read more

When the paper-cup salesman saw the lines at a Walgreen Drug's counter, he envisioned a new market. Why not sell milkshakes in paper cups and let customer...  Read more

Help (Still) Wanted

It's never been tougher for companies to hire unskilled workers, and the shortage is going to get worse. Fortunately, some smart companies have figured out h...  Read more

Network: November 1992

Network questions and answers.  Read more

Marc Andreessen as VC; Teaming with McDonald's

Andreessen's next big thing(s). "The man who popularized the Web browser," -- as The New York Times describes Netscape co-founder Marc Andreessen t...  Read more

Types of Trademarks

The term "trademark" is commonly used to describe many different types of devices that label, identify, and distinguish products or services in the markep...  Read more

Do Customers Come First, or Should Employees?

A poster to the Joel at Software blog raises this questions today (here the link<...  Read more

A Steve Jobs Birthday Tribute

How bad is the credit crisis . Th...  Read more

Read This Article, Save $20

Want some advice on stocks? Turn on the TV.  Read more

Getting Permission to Publish: 10 Tips for Webmasters

The Internet has made it possible for anyone with a computer and modem to become a Web publisher. But even though technology has made information more acc...  Read more

Getting Permission to Publish: 10 Tips for Webmasters

The Internet has made it possible for anyone with a computer and modem to become a Web publisher. But even though technology has made information more acc...  Read more

McDonald's Corp. launched the fast-food business with a limited menu and take-out-only service. Then menus became fatter, restaurants fancier, and prices...  Read more

Ready and Willing, But Are You Enabled?

In America we are taught that we make, shape, and create our own destinies. It's a religion with particular standing among entrepreneurs, who have fled ...  Read more

Entrepreneurship

Entrepreneurship comes from entrepreneur, anglicized from the original French word. It means someone who undertakes something. Merriam-Webster defines "e...  Read more

What The Experts Say

'If you told me you'd make a good profit at a competitive price and a better one at a higher price, OK. But when competitive pricing would knock out your...  Read more

Why Didn't I Think of That?: Delivering the Kids

A look at how two entrepreneurs launched their $4-million textbook-cover-advertising company.  Read more

Grist: Don't Ignore Corporate Graffiti

The thoughts and scribblings of today's "prophetic minorities" are everywhere--especially on the Internet. Companies should not ignore the lessons contained ...  Read more

Grist: The Inevitable Rise of the Entrepreneur

The survival of the fittest doesn't always mean the survival of the biggest. Indeed, the natural life cycle of the American economy always eventually favors ...  Read more

Handling Off-the-Menu Requests

I have a friend who always, always has to request something special when she orders at a restaurant. Yes, she'd like the cheeseburger, but can she have th...  Read more

ICANN vs. ICANNWatch: An Interview with Opponents in the Domain Space Playoffs

When the Internet Corporation for Assigned Names and Numbers ( ICANN ) was created in November 1998, the fledgling organ...  Read more

All the World's a Niche

In 1980, when I founded BET Holdings II with financial support from JohnMalone, CEO of Telecommunications Inc. (TCI), MTV, theleading entertainment cable ...  Read more