How to Translate Your Brand into an Image
A brand starts with a message about why your company is valuable. The message should communicate this value clearly and consistently. The message s... Read more
McDonald's Corporation
In Search Of Excellence, By Thomas J. Peters And Robert H. Waterman Jr. Harper
A host of American companies are held as exemplary, in a readable attempt to define good -- and spotlight bad -- management practice. The cited models inc... Read more
McHealth Nuts
McDonald's had decided not to live off the fat of the land, or at least to scale it down some. The fast food behemoth is phasing out the heart-stopping va... Read more
A Franchise is a Franchise is a Franchise
Franchising is more than chains like McDonald's. Sometimes, it's an expansion strategy, a license, a partnership, or a joint venture. Let's... Read more
The Value of Time
For many kinds of products, the add-ons provide much more profit than themain product. For sure, McDonald's makes more money on each drink than on a BigMa... Read more
Hamburger Heaven
How McDonald's created modern-day franchising Read more
The Next Big Thing
Profile of a start-up drive-through pizza franchise. Read more
What Is Negligence and How Do I Defend against a Negligence Claim?
Introduction Nowadays, million dollar verdicts no longer shock the conscience. Indeed, the $2.7 million punitive damage award in t... Read more
Fire and Motion
I’ve read a ton of books on competition and strategy, and none of them are as useful as this one simple concept. Read more
Fire and Motion
I’ve read a ton of books on competition and strategy, and none of them are as useful as this one simple concept. Read more
Losing McDonald's
Inventor Hettie Herzog scored a major coup when McDonald's came calling. Then the fast-food giant bailed out, leaving Herzog with tough decisions to make. Read more
A Franchise is a Franchise is a Franchise
Franchising is more than chains like McDonald's. Sometimes, it's an expansion strategy, a license, a partnership, or a joint venture. Read more
The Instincts of an Entrepreneur
You don't have to own a restaurant chain to exhibit the skills of a franchise owner. Sometimes, you can be a music teacher. Read more
Getting Ready to Franchise
Can any business be turned into a franchise? No. Know what makes a strong franchising prospect. Read more
A Conversation With Marketing Strategists Al Ries And Jack Trout
INC.: What's the most common mistake you see in the way companies position themselves? RIES: Most companies change things too frequently, which mean... Read more
The Great Leaders Series: Ray Kroc of McDonald's
He did not invent the fast-food business or even the system for which McDonald's became famous. But Ray Kroc was able to bring to scale his operation in a wa... Read more
Travel Tips for Retailers
Three strategies can help retailers expand abroad. The trick is to choose the one that best suits your particular ambitions and your starting point. Read more
Upstarts: Obsession Marketing
Taking their cue from the Beanie Babies mania, some start-ups hope to create the next big consumer fad. Plus: Q A with the man responsible for impo... Read more
Network: November 1992
Network questions and answers. Read more
Help (Still) Wanted
It's never been tougher for companies to hire unskilled workers, and the shortage is going to get worse. Fortunately, some smart companies have figured out h... Read more
Types of Trademarks
The term "trademark" is commonly used to describe many different types of devices that label, identify, and distinguish products or services in the markep... Read more
Marc Andreessen as VC; Teaming with McDonald's
Andreessen's next big thing(s). "The man who popularized the Web browser," -- as The New York Times describes Netscape co-founder Marc Andreessen t... Read more
Do Customers Come First, or Should Employees?
A poster to the Joel at Software blog raises this questions today (here the link<... Read more
Read This Article, Save $20
Want some advice on stocks? Turn on the TV. Read more
Getting Permission to Publish: 10 Tips for Webmasters
The Internet has made it possible for anyone with a computer and modem to become a Web publisher. But even though technology has made information more acc... Read more
Getting Permission to Publish: 10 Tips for Webmasters
The Internet has made it possible for anyone with a computer and modem to become a Web publisher. But even though technology has made information more acc... Read more
A Steve Jobs Birthday Tribute
How bad is the credit crisis . Th... Read more
Ready and Willing, But Are You Enabled?
In America we are taught that we make, shape, and create our own destinies. It's a religion with particular standing among entrepreneurs, who have fled ... Read more
Entrepreneurship
Entrepreneurship comes from entrepreneur, anglicized from the original French word. It means someone who undertakes something. Merriam-Webster defines "e... Read more
What The Experts Say
'If you told me you'd make a good profit at a competitive price and a better one at a higher price, OK. But when competitive pricing would knock out your... Read more
Why Didn't I Think of That?: Delivering the Kids
A look at how two entrepreneurs launched their $4-million textbook-cover-advertising company. Read more
Grist: Don't Ignore Corporate Graffiti
The thoughts and scribblings of today's "prophetic minorities" are everywhere--especially on the Internet. Companies should not ignore the lessons contained ... Read more
ICANN vs. ICANNWatch: An Interview with Opponents in the Domain Space Playoffs
When the Internet Corporation for Assigned Names and Numbers ( ICANN ) was created in November 1998, the fledgling organ... Read more
Grist: The Inevitable Rise of the Entrepreneur
The survival of the fittest doesn't always mean the survival of the biggest. Indeed, the natural life cycle of the American economy always eventually favors ... Read more
All the World's a Niche
In 1980, when I founded BET Holdings II with financial support from JohnMalone, CEO of Telecommunications Inc. (TCI), MTV, theleading entertainment cable ... Read more
Five Ways To Protect Your Ideas
These legal tools can keep you safe from marketplace predators. Read more
Dossier: Trade Secrets
Stephanie Black's film Life and Debt challenges a political position that many CEOs support. Read more
What Mcdonald's Means
You were right on target to include John F. Love's McDonald's: Behind the Arches in Required Reading ("Hamburger Heaven," September). At Ugly Duckling Re... Read more
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