How to Translate Your Brand into an Image
A brand starts with a message about why your company is valuable. The message should communicate this value clearly and consistently. The message s... Read story
McDonald's Corporation
In Search Of Excellence, By Thomas J. Peters And Robert H. Waterman Jr. Harper
A host of American companies are held as exemplary, in a readable attempt to define good -- and spotlight bad -- management practice. The cited models inc... Read story
The Great Leaders Series: Ray Kroc of McDonald's
He did not invent the fast-food business or even the system for which McDonald's became famous. But Ray Kroc was able to bring to scale his operation in a wa... Read story
The Value of Time
For many kinds of products, the add-ons provide much more profit than themain product. For sure, McDonald's makes more money on each drink than on a BigMa... Read story
Hamburger Heaven
How McDonald's created modern-day franchising Read story
The Next Big Thing
Profile of a start-up drive-through pizza franchise. Read story
What Is Negligence and How Do I Defend against a Negligence Claim?
Introduction Nowadays, million dollar verdicts no longer shock the conscience. Indeed, the $2.7 million punitive damage award in t... Read story
Fire and Motion
I’ve read a ton of books on competition and strategy, and none of them are as useful as this one simple concept. Read story
Fire and Motion
I’ve read a ton of books on competition and strategy, and none of them are as useful as this one simple concept. Read story
Losing McDonald's
Inventor Hettie Herzog scored a major coup when McDonald's came calling. Then the fast-food giant bailed out, leaving Herzog with tough decisions to make. Read story
A Franchise is a Franchise is a Franchise
Franchising is more than chains like McDonald's. Sometimes, it's an expansion strategy, a license, a partnership, or a joint venture. Read story
The Instincts of an Entrepreneur
You don't have to own a restaurant chain to exhibit the skills of a franchise owner. Sometimes, you can be a music teacher. Read story
Getting Ready to Franchise
Can any business be turned into a franchise? No. Know what makes a strong franchising prospect. Read story
A Conversation With Marketing Strategists Al Ries And Jack Trout
INC.: What's the most common mistake you see in the way companies position themselves? RIES: Most companies change things too frequently, which mean... Read story
Travel Tips for Retailers
Three strategies can help retailers expand abroad. The trick is to choose the one that best suits your particular ambitions and your starting point. Read story
Upstarts: Obsession Marketing
Taking their cue from the Beanie Babies mania, some start-ups hope to create the next big consumer fad. Plus: Q A with the man responsible for impo... Read story
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When the paper-cup salesman saw the lines at a Walgreen Drug's counter, he envisioned a new market. Why not sell milkshakes in paper cups and let customer... Read story
Network: November 1992
Network questions and answers. Read story
Help (Still) Wanted
It's never been tougher for companies to hire unskilled workers, and the shortage is going to get worse. Fortunately, some smart companies have figured out h... Read story
Types of Trademarks
The term "trademark" is commonly used to describe many different types of devices that label, identify, and distinguish products or services in the markep... Read story
Read This Article, Save $20
Want some advice on stocks? Turn on the TV. Read story
Getting Permission to Publish: 10 Tips for Webmasters
The Internet has made it possible for anyone with a computer and modem to become a Web publisher. But even though technology has made information more acc... Read story
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McDonald's Corp. launched the fast-food business with a limited menu and take-out-only service. Then menus became fatter, restaurants fancier, and prices... Read story
Ready and Willing, But Are You Enabled?
In America we are taught that we make, shape, and create our own destinies. It's a religion with particular standing among entrepreneurs, who have fled ... Read story
Entrepreneurship
Entrepreneurship comes from entrepreneur, anglicized from the original French word. It means someone who undertakes something. Merriam-Webster defines "e... Read story
What The Experts Say
'If you told me you'd make a good profit at a competitive price and a better one at a higher price, OK. But when competitive pricing would knock out your... Read story
Why Didn't I Think of That?: Delivering the Kids
A look at how two entrepreneurs launched their $4-million textbook-cover-advertising company. Read story
Grist: Don't Ignore Corporate Graffiti
The thoughts and scribblings of today's "prophetic minorities" are everywhere--especially on the Internet. Companies should not ignore the lessons contained ... Read story
ICANN vs. ICANNWatch: An Interview with Opponents in the Domain Space Playoffs
When the Internet Corporation for Assigned Names and Numbers ( ICANN ) was created in November 1998, the fledgling organ... Read story
Grist: The Inevitable Rise of the Entrepreneur
The survival of the fittest doesn't always mean the survival of the biggest. Indeed, the natural life cycle of the American economy always eventually favors ... Read story
All the World's a Niche
In 1980, when I founded BET Holdings II with financial support from JohnMalone, CEO of Telecommunications Inc. (TCI), MTV, theleading entertainment cable ... Read story
Five Ways To Protect Your Ideas
These legal tools can keep you safe from marketplace predators. Read story
Dossier: Trade Secrets
Stephanie Black's film Life and Debt challenges a political position that many CEOs support. Read story
What Mcdonald's Means
You were right on target to include John F. Love's McDonald's: Behind the Arches in Required Reading ("Hamburger Heaven," September). At Ugly Duckling Re... Read story
Behind the Scenes: Companies at the Heart of Everyday Life
Classic Cinemas Charlestowne 18 Theatre, St. Charles, Illinois, 8.2.08, 9:18 p.m Read story
Gary Heavin Is On a Mission From God
His goal: To single-handedly save the world's women from obesity. With Curves, he seems to be pulling it off. And he's built a billion-dollar business along ... Read story
It Must Be the Weather
If you think your business is immune to seasonal weather, you may want to take a closer look at your company's sales history. On the surface, Multiplex, a... Read story
New Website Singles Out Companies That Fail Health Inspections
Healthinspections.com provides centralized access to inspection reports for restaurants and other businesses. Read story
Reinventing the Cheeseburger
Burgerville's Tom Mears took an icon of damn-the-whales consumer excess--the drive-thru cheeseburger--and turned it green. In the process, he reanimated his ... Read story
Five Ideas to Watch
...including a new lava lamp, interactive advertising, a boost for wireless coverage, and more. Read story
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