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With huge budgets and entire departments dedicated to social media, big business has conceived of some very innovative ways to use social media. Here are some lessons that small business can take away from these campaigns.
View slideshowA dozen cleantech IPOs That's what we'll see over the next year, according to the fervently bullish Steve Westly, former eBay marketing director an... Read more
April 27, 2007 -- Basketball legend-turned-entrepreneur Earvin "Magic" Johnson will be a keynote speaker at this year's Black Enterprise ... Read more
Over the past 25 years, the vast majority of Inc. 500 companies have flourished in expanding industries or exploited shrewd new twists in mature markets. ... Read more
Why the marketing genius who made Perrier a household word has fizzled as a small-business consultant. Read more
Brief profiles of 15 Inc. 500 companies. Read more
If Michael Jackson's name can pack a stadium, and Norman Mailer's can sell books, then surely Jon Freeman's can produce a few hit video games. Software pu... Read more
The kids Apple loves to hate. If you're one of thousands of iPhone users who has "unlocked" or "jailbroken" your phone, you may have a 15-year-old ... Read more
A W's soft drinks compete with Coke and Pespi by strategizing sales promotion. Read more
A look at the companies that provide the court surface, windscreens, and umpire microphone at the Westgate Tennis Center in Dothan, Alabama. Read more
Miami, Dade County Fair, 4.5.08, 5:19 p.m. Read more
The news of Michael Jackson's death took me back to my childhood. We lived on Hovey Street and the Jacksons lived across Clark Road in an area called Tarr... Read more
"If you're a stockholder in the personal computer business, you've probably had your head handed to you by now," says Peter Wright, vice-president of Gart... Read more
The life and thoughts of an advertising legend. Read more
INC.: What's the most common mistake you see in the way companies position themselves? RIES: Most companies change things too frequently, which mean... Read more
When eMusic raised prices, customers grumbled and threatened to leave. Was it too late to go back? Read more
Toymaker Jack Friedman, who gave us the Cabbage Patch dolls, always knew what kids would want next. Read more
Think you need a chat room on your Web site to be successful? Here's how Paramount Services realized that not every Internet business begets a cult. Read more
Think you need a chat room on your Web site to be successful? Here's how Paramount Services realized that not every Internet business begets a cult. Read more
Jonathan Abrams created the first online social network and enlisted Silicon Valley's best and brightest to run it. Yet Friendster flamed out spectacularly. ... Read more
The basketball legend-turned-entrepreneur answers Inc. Twitter followers' and Facebook fans' questions about life on and off the court. Read more
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