Michael Sitrick

How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co.

By Michael Sitrick | Jan 1, 2007

You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who m... Read more

Case Study: When a Guerrilla Marketing Campaign Backfires

By Michael Fitzgerald | Jun 1, 2007

Sam Ewen sure got people talking. The police called his agency's marketing campaign "unconscionable." Was it time to get less edgy?. Read more