Microsoft Network


Loans

Businesses are financed either by equity or debt, usually by both. Equity, of course, is the capital paid into the business by its owner and other investo...  Read story

Investments in Customer Confidence

Jan 1, 1998

In addition to its World Wide Web site, New York City-based Kaplan Educational Centers maintains sites on America Online and the Microsoft Network. Chief ...  Read story

If You Build It, Can They Find It?

By Anne Stuart |  Apr 1, 2004

Imagine trying to hit a pin-sized target in a pitch-black auditorium. Or looking for a quarter-carat diamond hidden someplace in Yosemite National Park. O...  Read story

Strength in Numbers?

By John Dodge |  Sep 15, 2000

A look at what group-buying sites have to offer consumers who are in search of computer gear.  Read story

Types of Search Engines

By Fredrick Marckini |  Apr 24, 2000

Key to improving your Web site's rank in the different search engines is to understand the basic criteria by which search engines index and then retrieve ...  Read story

Squelch the Summertime E-tailing Blues

By Chris Consorte |  May 1, 2006

Eliminate the summertime blues by expanding your prospecting efforts through search marketing.  Read story

QA: A Human Touch in an On-Line World

By Alessandra Bianchi |  May 1, 1996

A CEO answers some questions about how his company is using the Internet and the World Wide Web.  Read story

Return on Assets (ROA)

Return on assets (ROA) is a financial ratio that shows the percentage of profit a company earns in relation to its overall resources. It is commonly defin...  Read story

Return on Investment (ROI)

Related Terms: Financial Ratios Return on in...  Read story

Why Your Web Site's Rank Matters

By Fredrick Marckini |  Feb 3, 2000

There's a pervasive myth among Web site marketers that simply submitting your Web site to hundreds or thousands of search engines will increase traffic to...  Read story

Tough Love: What You Really Want from Your Advisory Board

By David E. Gumpert |  Nov 1, 2000

The scene was the quarterly meeting of the advisory board for NetMarquee, the online direct marketing agency I cofounded. My partner, Paul Baudisch, and I...  Read story

Nowhere Men

By John Grossman |  Jun 1, 1996

The anatomy of a start-up built around creating a cyberstore on the World Wide Web to sell CD recordings.  Read story

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