Box of Rain Forest
New business sells cereal sends rain forest preservation message. Read story
Mill Valley
How Much Is Enough?
Chart of the number of catalogs sent to prospects before giving up. Read story
The Secrets of Cross-Promotion
Different entrepreneurs tell how they have found marketing partnerships to be an effective way to stretch a budget. Read story
Resources
A guide to more information on subjects covered in the June 1997 issue, including business coaches and IPOs. Read story
What's Hot: On-line Recruiting
A guide to books and Web sites devoted to helping you find the right employees. Read story
Revolution for Nonradicals
Short reviews of seven new business books offering information on marketing, starting a business, and problem solving. Plus: a best-selling author lists his ... Read story
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Note: This table may be divided, and additional information on a particular entry may appear on more than one screen. Rank ... Read story
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Note: This table may be divided, and additional information on a particular entry may appear on more than one screen. Sales growth (1979-83) R... Read story
Goodbye, Retainers
Pay as you go with results-based PR. Read story
Planning For "the Next Economy"
Paul Hawken's provocative approach to corporate strategy is more than just small talk. Read story
Pay as You Go PR
Using results-only PR agencies and one firm's approach. Read story
Something for Nothing
These days we hear a lot about give-aways, but is it wise to give products away? A guide to when freebies make sense. Read story
Business For Sale: Net Income
A tennis club in Boone, North Carolina, for $2.85 million Read story
The Rebranding Game
If at first you pick the wrong name, you can always try, try again. Read story
Where Have All the Dot-Commers Gone?
Sitting behind the wheel of a taxicab. Wearing leather and wielding a whip. You never know where an ex-dot-commer will turn up next. Read story
How to Spend Your Summer Vacation
Inc.'s guide to great company tours. Read story
Dream Team
Inc.'s start-up all-stars for 1989. Read story
How To Grow A Business Book
While literary agents, publishers, and would-be authors were lamenting the demise of the recent business-book boom, Paul Hawken was signing a contract for... Read story
The Biggest TV Network You've Never Heard Of
Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec... Read story
Fire Me. I Dare You!
Here are some strategies from business experts and entrepreneurs for managing the prima donnas at your company. Read story
Zero Defect Hiring
In an excerpt from his new book, "Hiring Smart!", Mornell describes how to predict the future performance of a job candidate. Includes preinterview strategie... Read story
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#8 TEMPS & CO. WASHINGTON, D.C. Many INC. 500 companies are wife-and-husband teams, but so far as we can tell, this is the only sister-brother c... Read story
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