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Nabisco Corp.


Recent Articles about Nabisco Corp.

The Innovation Factor: A Field Guide to Innovation

By Leigh Buchanan |  Aug 1, 2002

From motivation to marketing, the best practices of the Innovation 50.  Read more

Employer Liability: When The Boss Must Pay

By G. Richard Shell |  Oct 1, 1982

Courts are still trying to decide just when employers are responsible for injuries that are caused by their workers.  Read more

Targeting the Right Venture Capitalists

Dec 6, 1999

There are many kinds of venture capitalists who invest in different types of opportunities. Some venture capitalists prefer to provide only seed capital; ...  Read more

A Back-to-School Business Plan

By Max Chafkin |  Sep 1, 2007

Why an $8 billion market is suddenly up for grabs.  Read more

How We Did It: Sara Wilson and Warren Wilson, The Snack Factory

By Sara Wilson and Warren Wilson |  Sep 1, 2008

As told to Aviva Yael Industry Leader: Food & Beverage Three-Year Growth: Read more

A Tie-in with Big Brands

By Susan Greco |  Jul 1, 1994

Two entrepreneurs who made a successful pitch to Warner-Lambert to co-market their product share their strategy.  Read more

Dial 800 Toll-free

Jul 1, 1983

Telemarketing has become big business, with big numbers (nearly a quarter of a million 800-number lines in the United States today, with 1.9 billion calls...  Read more

What Motivates a Salesperson Most?

By Susan Greco |  Jan 1, 1992

Various companies' sales incentive programs.  Read more

Chips Ahoy

By Nell Margolis |  Jul 1, 1984

Americans spend an estimated $2.5 billion a year on cookies, mostly on packaged supermarket varieties. About 10 years ago, Wally "Famous" Amos opened a s...  Read more

Repeat Sales: Identify Your Best Customers

By Susan Greco |  Aug 1, 1995

The marketing strategy of health-food producer is examined and explained by its advertising director.  Read more

Cookie Monsters

By Paul B. Brown |  Feb 1, 1989

All-natural cookie manufacturer successfully competes with the cookie classics.  Read more

The Virtual Water Cooler

By Donna Fenn |  Jul 1, 1996

A look at how various entrepreneurs who have left large companies are coping with life as small-business people.  Read more

Stretching Your Product Line

By Paul B. Brown |  Sep 1, 1989

Sports apparel company profits from making variations of the same product for different markets.  Read more

Thinking Inside theBox

By Nadine Heintz |  Jul 1, 2004

Geraldine Laybourne of the Oxygen channel has finally discovered what women want -- perhaps to her chagrin, definitely to her profit.  Read more

Thinking Inside the Box

By Nadine Heintz |  Jul 1, 2004

Geraldine Laybourne of the Oxygen channel has finally discovered what women want -- perhaps to her chagrin, definitely to her profit.  Read more

Upstarts: Digital Photography

By D.M. Osborne |  Dec 1, 2000

Digital photo start-ups are getting ready for their close-up. But will consumers like how things develop?  Read more

Upstarts: Digital Photography

By D.M. Osborne |  Dec 1, 2000

Digital photo start-ups are getting ready for their close-up. But will consumers like how things develop?  Read more

The Time Machine

By John Case |  Jun 1, 1990

Company finds a niche by getting a product to customers faster than its competitors.  Read more

My Favorite Company

By Inc. staff |  Apr 1, 1989

Inc. writers and editors write about their favorite companies.  Read more

With A Little Help From His Friends

By John Case |  Apr 1, 1989

A long-shot start-up company gets help from a number of helpful, interested businesspeople.  Read more

Sugar Baby

By John F. Persinos |  May 1, 1984

Jimmy Spradly's candy bar has already charmed the South. Can it sweet-talk its way into the national market as well?  Read more

Fast Rising

By Leslie Brokaw |  Aug 1, 1992

Profile and analysis of an employee-founded bakery: the struggles to gain financing and customers.  Read more

The Revenge Of The Fortune 500

By Joel Kotkin |  Aug 1, 1985

When companies as big as Campbell start thinking like entrepreneurs, small companies had better start thinking about new ways to compete.  Read more

The Buzz Factory

By Nancy K. Austin |  May 1, 1998

Tattoo, Inc., a low-profile San Francisco marketing firm, has amassed an impressive group of blue-chip clients with its uncanny ability to define the essence...  Read more

Surviving on Chaos

By Joshua Hyatt |  May 1, 1990

A company turns itself around after its product is turned away by foreign buyers.  Read more

Play by Play

By Leslie Brokaw |  Sep 1, 1989

Start-up attempts to convince golf tournament operators and sponsors to underwrite its mobile audio broadcasts.  Read more

Venture Capital Discovers The Mass Market

By Bruce G. Posner |  Jul 1, 1984

The new frontier for venture capital is low technology, and Michael Berolzheimer's Early Stages Co. is leading the way.  Read more

The New Small Business Bankers

By Joel Kotkin |  May 1, 1984

Something strange happened to Robert Tracht and Bruce Gilman on their way to building a multi-million-dollar import-export business. In the summer of 1982...  Read more