National Semiconductor Corporation


Silibubble

By Deborah Orr

Chipmakers are looking at one of their best years in 2004. That's why you should avoid them--with certain exceptions Christmas came early for chi...  Read story

The Third Wave

By Joel Kotkin |  Feb 1, 1984

U.S. entrepreneurs are filling new niches in the semiconductor industry.  Read story

Microcomputers;

By Robert A. Mamis |  Nov 1, 1986

OVER RECENT YEARS, FRESH GENerations of microcomputers and their concomitant acronyms have been appearing with bewildering frequency, doubling and redoubl...  Read story

Peaks And Valleys

May 1, 1985

Venture capitalist Don Valentine scaled the entrepreneurial heights as a key investor in Apple Computer, Altos Computer Systems, and Tandem. Now, amidst unce...  Read story

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Dec 1, 1983

On the first anniversary of 1982's spectacular market launch, stocks were on their way down. But the nature of any market -- bull or bear -- is to correct...  Read story

How About A Little One To One For Your Toaster? Enter Device Relationship Management (DRM)

By Jo Bennett |  Aug 1, 2001

Just when you thought the alphabet soup of CRM terms couldn't possibly get any thicker, along comes a new flavor to add to the broth: Device Relationship ...  Read story

A $30-million Company That Never Got Off The Ground

By Susan Benner |  Oct 1, 1981

Everybody wanted to see Advent Corp. lead us into the video revolution. But each of the company's leaders pushed it in a new direction.  Read story

Different Routes: Xicor Inc.

Aug 1, 1984

At a time when heavily financed, venture-backed companies are failing right and left, Xicor Inc. president and chairman Raphael Klein has emerged as a new...  Read story

The End of the Line

By Hal Plotkin |  Feb 1, 1989

One company, plagued by competition of ex-employees, built a technical-information library and lost that, too.  Read story

Unclogging Network Arteries

By Alessandra Bianchi |  Dec 1, 1992

Woman CEO teams up with high-tech giant to market her new ATM system, an alternative to LAN.  Read story

A Fine and Private Page

By Jim Sterne |  Nov 15, 1999

Want to build an extranet for your customers but lack the resources? For a fraction of the cost and stress, consider creating Web pages that only specified p...  Read story

Return of Giants

By John Case |  Dec 1, 1989

Is Hollywood edging out small companies and returning to the studio-dominated days of yesteryear?  Read story

Made In The U.S.A.

By Tom Richman |  Jan 1, 1989

Profile of a company aspiring to keep manufacturing cheap and effective in the appliance market.  Read story

Foreign Affairs

Mar 1, 1983

"It was the best of times, it was the worst of times, " Charles Dickens wrote about the period of the French Revolution, and a number of U.S. companies co...  Read story

Why Smart Companies Are Saying No To Venture Capital

By Joel Kotkin |  Aug 1, 1984

It seemed, at first, like the logical next act in the classic entrepreneurial script. Having developed his new database software on his home-built Heathk...  Read story

Our Real Competitive Edge

By Joel Kotkin |  Sep 1, 1989

Start-ups may be the U.S.' best hope in the high-tech production competition against Japan.  Read story

Will The Empire Strike Back?

By John Grimond |  Jun 1, 1984

When Margaret Thatcher came to power, she promised to imbue Great Britain with a new spirit of independence.  Read story

Risky Business

By Robert A. Mamis |  Mar 1, 1990

A venture capitalist discusses marketplace trends and the venture capital business.  Read story

The Great American Revival

By Joel Kotkin |  Feb 1, 1988

While the pundits debate how to restore U.S. industrial competitiveness, thousands of small, flexible, market-driven manufacturers are already doing it  Read story

Smog Lifters

By Shane McLaughlin |  Jan 1, 1999

There are people out there who are even more information deluged than you are. Eleven of the smartest--and most beleaguered--reveal their personal regimens f...  Read story

Cromemco's Never Taken A Dime From Anyone

By Robert A. Mamis |  Nov 1, 1981

In five years, the company's revenues soared over 8,000%. Yet it has never sold equity and rarely borrows money.  Read story

The Age Of Alliances

By Joel Kotkin |  Feb 1, 1984

The new semiconductor companies are getting their funding from a powerful combination of hungry venture capitalists, aggressive bankers, and -- suprisingly e...  Read story

The Hottest Entrepreneur In America Is The "smart Team" At Compaq Computer

By Joel Kotkin |  Feb 1, 1986

Companies like Compaq are emerging from the high-tech shakeout stronger than ever. Their secret: avoiding the one-man shown. Is there a lesson here for the r...  Read story

Polishing The Apple

By Milton D. Stewart |  Feb 1, 1983

Federal legislation might have given computer companies a tax break for giving equipment to schools. But the bill stirred up its share of controversy.  Read story

Golden Handcuffs

By Robert A. Mamis |  Aug 1, 1983

It certainly worked out for me," claims Edward Esber, a former marketing vice-president for VisiCorp in San Jose, Calif. Like many hired field workers in ...  Read story

The Company Money Almost Killed

By Edward O. Welles |  Nov 1, 1988

Profile of one CEO and his management of a computer chip company on the brink of bankruptcy.  Read story

The Soloist: Balancing Act

By Susan Greco |  Jan 1, 2001

"The Foot Nurse" of Silicon Valley has a growing one-woman business and time for a home life to boot.  Read story

Product Fallout

Mar 1, 1983

"Shake the tree and something is bound to fall out" was the inspiration, such as it is, behind Nolan Bushnell's 1980 funding of Axlon Inc. The tree happen...  Read story

Fully Committed

By Stephanie Clifford |  Apr 1, 2007

Let others proceed gingerly. Bülent Çelebi has set up an American-style company in Turkey, where he enjoys advantages his competition can only dr...  Read story

Portland Plays Perception Poker

By Leslie Brokaw |  May 15, 2000

Can a thriving little city in Maine bluff its way into the ranks of big-time Internet players?  Read story

Dear Jon,

By Susan Benner |  Feb 1, 1985

Three years after founding Northwest Instrument Systems, Jon Birck became a cliche -- one more entrepreneur squeezed out of his fast-growing company.  Read story

Buy The Numbers

By Richard Kreisman |  Mar 1, 1985

John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before.  Read story

Patent Pending

By Erik Larson |  Mar 1, 1989

Story of an inventor's 30-year battle to gain control of patent rights to the laser technology he helped develop.  Read story

Flow Charts

By William Souder |  Dec 1, 1984

While some companies are carried up on a rising tide, others succeed by bucking the industry trends.  Read story

Storm Clouds Over Silicon Valley

By Susan Benner |  Sep 1, 1982

As blind faith in the infallibility of high-tech companies falters, the era of unrestrained growth in the Valley may be over.  Read story

Pint-size Computers

By Abby Solomon |  Mar 1, 1983

As of now, most portable computers are more deadweight than lightweight. Still, if you are looking for a complete business machine to go home to office, you ...  Read story

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