Nature Co.


The Secrets of Bootstrapping

Profile of 13 companies which were started for less than $1,000.  Read story

DNA-Like Toy Inspires Brand Creation

Start-up toy company Primordial, LLC, created a specific brand image for its Lego-like construction toy by selling only through upscale specialty retailers.  Read story

I Was Seduced by the New Economy

Throughout the 1990s, pundits proclaimed that the traditional rules of business had changed. Here are seven myths of the new economy that smart CEOs fell vic...  Read story

Catalog Marketing, Cont.

If you like O. Henry, you'll love I. Magnin; if you've just finished The Man Who Mistook His Wife for a Hat, you'll probably go for The Sharper Image. Th...  Read story

Customer Service;

Many chief executive officers go out of their way to solicit customer complaints, but few are as clever about it as Charles Leighton, founder and chairman...  Read story

The Farm Team

An acquirer cultivates a "farm team" of promising young companies not yet ready for acquisition.  Read story

Record Keeping, Yankee Style

CML adapts as best it can to the ways of its operating companies.  Read story

Smooth Operator

Interview with a successful corporate raider.  Read story

Spin Doctors

The early days of audio CDs were pioneered in the U.S. by this company that is spread out across the country.  Read story

Mad about You

The story of what happened when a company's founder brought in his wife to run the company.  Read story

'Tis Better to Give

Special section devoted to building customer and employee relations through holiday gifts and parties.  Read story

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