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Nature Co.


Recent Articles about Nature Co.

The Secrets of Bootstrapping

Profile of 13 companies which were started for less than $1,000.  Read more

DNA-Like Toy Inspires Brand Creation

Start-up toy company Primordial, LLC, created a specific brand image for its Lego-like construction toy by selling only through upscale specialty retailers.  Read more

I Was Seduced by the New Economy

Throughout the 1990s, pundits proclaimed that the traditional rules of business had changed. Here are seven myths of the new economy that smart CEOs fell vic...  Read more

Catalog Marketing, Cont.

If you like O. Henry, you'll love I. Magnin; if you've just finished The Man Who Mistook His Wife for a Hat, you'll probably go for The Sharper Image. Th...  Read more

The Farm Team

An acquirer cultivates a "farm team" of promising young companies not yet ready for acquisition.  Read more

Customer Service;

Many chief executive officers go out of their way to solicit customer complaints, but few are as clever about it as Charles Leighton, founder and chairman...  Read more

Record Keeping, Yankee Style

CML adapts as best it can to the ways of its operating companies.  Read more

Smooth Operator

Interview with a successful corporate raider.  Read more

Spin Doctors

The early days of audio CDs were pioneered in the U.S. by this company that is spread out across the country.  Read more

Mad about You

The story of what happened when a company's founder brought in his wife to run the company.  Read more

'Tis Better to Give

Special section devoted to building customer and employee relations through holiday gifts and parties.  Read more