Nature Co.


The Secrets of Bootstrapping

By Robert A. Mamis |  Sep 1, 1991

Profile of 13 companies which were started for less than $1,000.  Read story

DNA-Like Toy Inspires Brand Creation

By Alessandra Bianchi |  Mar 1, 1998

Start-up toy company Primordial, LLC, created a specific brand image for its Lego-like construction toy by selling only through upscale specialty retailers.  Read story

I Was Seduced by the New Economy

By Christopher Caggiano |  Feb 1, 1999

Throughout the 1990s, pundits proclaimed that the traditional rules of business had changed. Here are seven myths of the new economy that smart CEOs fell vic...  Read story

Catalog Marketing, Cont.

By Robert A. Mamis |  Apr 1, 1987

If you like O. Henry, you'll love I. Magnin; if you've just finished The Man Who Mistook His Wife for a Hat, you'll probably go for The Sharper Image. Th...  Read story

Customer Service;

By Patricia Amend |  Jul 1, 1986

Many chief executive officers go out of their way to solicit customer complaints, but few are as clever about it as Charles Leighton, founder and chairman...  Read story

The Farm Team

By Elizabeth Conlin |  May 1, 1989

An acquirer cultivates a "farm team" of promising young companies not yet ready for acquisition.  Read story

Record Keeping, Yankee Style

Sep 1, 1986

CML adapts as best it can to the ways of its operating companies.  Read story

Smooth Operator

By Robert A. Mamis |  Jul 1, 1990

Interview with a successful corporate raider.  Read story

Spin Doctors

By Hal Plotkin |  Jun 15, 1995

The early days of audio CDs were pioneered in the U.S. by this company that is spread out across the country.  Read story

Mad about You

By Teri Lammers Prior |  Aug 1, 1996

The story of what happened when a company's founder brought in his wife to run the company.  Read story

'Tis Better to Give

By Wojahn MacDonald |  Nov 1, 2000

Special section devoted to building customer and employee relations through holiday gifts and parties.  Read story

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