Hoop Dreams
For Rich Baumer, there's the company he's built, and there's basketball. Don't try to take the basketball away. Read story
New York Knicks
Bootstrapping 101: Brand It Creatively
In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form. Read story
Emotional Branding
How much of your life story should you use to market your company? Read story
Hoop Dream
A happy entry in one entrepreneur's basketball diary: "Today I bought the Atlanta Hawks." Read story
Darla Moore's Full-Court Press
During a 1996 New York Knicks game, spectator Darla Moore caught a wild pass from midcourt. Instead of throwing it back to the ref, she tried to make the ... Read story
Upstarts: M.D. Entrepreneurs
Here's how sports physicians are cashing in on their association with professional athletes by branding high-end health products. Plus: a look at the rise of... Read story
Book Value
Read reviews of five new business books -- three about making your Web efforts pay off, one on the origin of Linux, and one about the education of a fabled S... Read story
What Game Are You Playing?
If you think that business and sports have a lot in common, think again, and again. Are you playing baseball, or football, or basketball? The answer, says Ro... Read story
The Ticker
Roger Staubach scores, while Steve and Barry contemplate life after bankruptcy. Read story
Who Owns Harlem?
As an economic-development boom takes off in Harlem, residents hotly debate what path will lead the famed African American neighborhood into a prosperous fut... Read story
A Whole New Game
A Mexican media magnate and a New York publisher team up to start a national daily sports newspaper called The National. Read story
Street Smarts: The Tournament
Morale took a real beating this fall. But there's nothing that lifts the spirits like some friendly competition. Read story
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