Breakup Blues
Protecting your business if you (or your kids) get divorced. Read story
New York Yankees
YourCustomer@YourBusiness.com
Providing Internet service to your customers may sound like technology, but it's all about marketing. Read story
What's Next: The Dashboard Dilemma
Do you manage by the numbers? Be careful if you do: Your data may be playing tricks on you. Read story
For Roy Eisenhardt, Business Is A Ball
The Oakland A's youthful president is using aggressive marketing and a low-key management style to turn his team into a winner. Read story
The Case for a 'Small' Portfolio
Comparing a portfolio of blue chip stocks with a portfolio of small-cap companies. Read story
From My Kitchen Tabletop to Your Computer Laptop
When I founded Lillian Vernon Corp. on my yellow Formica kitchen table in 1951, I couldn't have imagined selling to customers linked by little boxes calle... Read story
Close the Deal, Save the Grizzlies
Why hanging out with Andre Agassi can help you land that big account and save money on your taxes. Read story
Those Were The Days
Remember when bankruptcy meant you were broke? When John De Lorean was just a GM exec with a dream? When you thought a silicon chip was a new kind of snack f... Read story
The Ultimate Status Symbol
If you have ever known the thrill of trading Marvelous Marv Throneberry, Mudcat Grant, and Chico Carrasquel for Harmon Killebrew and the 1959 Washington S... Read story
Quick Picks
Out this month: a new release from rocker Lou Reed, a hefty biography of Alexander Hamilton, and a DVD boxed set on America's favorite pastime. Read story
Most Valuable Players
Company builds customer loyalty by hosting a baseball program. Read story
Getting Inc.
On August 16, Greenwich Consulting Group Inc. held its first board meeting--at Yankee Stadium. The two founding members of the strategic-planning and tele... Read story
In Memoriam
They sold us surfboards and sports cars, Linux, chicken, Miracle-Gro, and vacations among the Eskimo. A fond look back at the remarkable entrepreneurs who di... Read story
Why Pay a Lawyer? Use the Web
On August 16, 1997, Greenwich Consulting Group (GCG) held its first board meeting--at Yankee Stadium. The two founding members of the strategic-planning a... Read story
Managing the Impossible
Starting with nothing but the force of his entrepreneurial leadership, Omar Minaya took the orphans of baseball and made them winners -- a lesson in grit. Read story
Why Customer Buy is More Important than What They Buy
Conducting "needs" segmentation: knowing why a customer buys, can do more to help increase customer value than studying behavior: knowing what a customer ... Read story
Soaps And Serials
Our man has been dreaming up new business ideas since his days in the sandbox, only to watch others make a business of them. But this is the last straw. Read story
Having A Ball Without Billy
When Wally Haas bought the Oakland A's in 1980 from Charlie O. Finley, the three-time world championship club was suffering from slipping attendance and a... Read story
How I Did It: Howard Rubenstein
Howard Rubenstein is PR's top dog, a man who represents the corporate and the celebrated, a neat combination of blue chips and black eyes. Read story
Credit Where Credit Is Due
In a society where credit cards are as essential as folding money, H. David Meyers has become a savior for thousands of students, divorced people, artists... Read story
A Broadway Opening In London
"It was a matter of survival," 63-year-old Arthur Golden remembers. After a string of business failures, he and his wife, Gladys, had set up a sightseeing... Read story
What Game Are You Playing?
If you think that business and sports have a lot in common, think again, and again. Are you playing baseball, or football, or basketball? The answer, says Ro... Read story
King Of Clubs
In an industry where the deck is stacked against success, Patrick Lyons keeps drawing a full house. Read story
Bulletin Board
A collection of 11 short articles on technology. Topics include how a Web site can be bad for business, different types of laptop cases, incorporating online... Read story
Street Smarts: Bring 'em On!
Bring 'em on! Our fearless columnist gives his readers a chance to disagree (but how could they?). Read story
Cashing In
Profiles of four entrepreneurs who cashed in -- and what they bought. Read story
Drives
The Honda Odyssey's creature comforts feel like home. Read story
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