Nielsen Media Research Inc.


Recent Articles about Nielsen Media Research Inc.

Benchmark: What Are You Doing on the Web?

A sampling of entrepreneurs that shows most businesspeople on the Web are not joyriding.  Read more

Brands and Brand Names

Related Terms: Private Labels A brand is a nam...  Read more

Retail Sales End Up for December

Jan. 14, 2005 -- Despite early warnings of weak sales from the likes of Wal-Mart and Target following a sluggish back-to-school period, U...  Read more

Darn Those Pop-Up Ads! They're Maddening, But Do They Work?

They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho...  Read more

Darn Those Pop-Up Ads! They're Maddening, But Do They Work?

They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho...  Read more

Demographics

Related Terms: Market Segmentation Dem...  Read more

This Moment in Numbers

A statistical look at the current state of small business.  Read more

How We Search

Comscore, the sort-of Nielsen Ratings system of search engines, has put out its Read more

How PayPal Works for Businesses

A primer on how this electronic payment system works.  Read more

The Biggest TV Network You've Never Heard Of

Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec...  Read more