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How Much Is Your Business Logo Worth?
John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business.
Read moreNike Inc.
Recent Articles about Nike Inc.
Inc. 500 Conference: How to Get Your Message Right
Last week I was at the Inc. 500 Conference and caught a session with Michael Sheehan, CEO of Sheehan Associate... Read more
Another Look at Healthcare Marketing
Not long ago, I did a Public Radio commentary that predicted a new era o... Read more
How I Did It: Lessons Learned—When Things Go Viral
BuzzFeed founder and CEO Jonah Peretti talks about how an e-mail exchange with Nike led to his idea for promoting social content across the Web. Watch video
Just Did It
A quote from Donald Katz's 'Just Do It: The NIke Spirit in the Corporate World,' concerning Nike's turnaround. Read more
The Great Leaders Series: Phil Knight of Nike
He conquered a niche, then brought it mainstream. He was one of the first American entrepreneurs to source product in Asia. And he created a brand that inspi... Read more
Winning Is A State Of Mind At Nike
Three running enthusiasts teamed up and turned a fad into a national movement. Phil Knight has turned that winner's attitude into a corporate philosophy. Read more
The Four Imperatives of Brand Leadership
Brand Leadership by David A. Aaker and Erich Joachimsthaler The Free Press, 2000, 350 pages, $30. Just do it.... Read more
Does Brand Draw Young Consumers Online?
What's in a name? A new report from Forrester Research Inc. says the answer to that question for young consumers is "not much." Teens use the Net for ever... Read more
Surviving in the Nike/Reebok Jungle
New Balance tries to compete in a shrinking industry dominated by intensely competitive giants. Read more
Going After Nike
With plenty of bark and maybe just enough bite, "antipreneur" Kalle Lasn is ready to leave his mark -- er, spot -- on the global sneaker industry. Watch out,... Read more
10 Questions for Tony Hsieh
What's your favorite part of a typical day? Anytime I'm building something new. What's the least glamorous thing yo... Read more
In Praise of Growth
Introduction to the Inc. 500 praising the endurance necessary to maintain growth. Read more
Those Were the Days
Start-up myths can be invaluable motivators. But they can also backfire. Read more
Dan Wieden, Wieden + Kennedy
because he's a true independent Read more
10 Innovations That Changed the Way We Exercise
Working out has never been more efficient or a bigger part of a human culture than it is today. We've dug into the history of kinesiology to find the inventi... View slideshow
The Sacred and the Mundane
Icons of business prove that the more things change, the more the important stuff remains the same. Read more
Referrals: Now They're Asking and You're Making
Our best resource for sales leads is oftentimes the one we frequently overlook. Read more
Tuning In To Radio
Low rates and the ability to target audiences make the airwaves a good place for advertisers Read more
Spotlight: Amir Amirfar, Amir Amirfar and Associates
As told to Jason Del Rey Industry Leader: Construction Three-Year Growth: Read more
Why Didn't I Think of That?: Delivering the Kids
A look at how two entrepreneurs launched their $4-million textbook-cover-advertising company. Read more
Top 9 Company Names
Though some experts would argue that a company name doesn't affect the success of a business, there is a thing or two that small businesses can learn from th... View slideshow
Bo Knows Marketing
Company markets book covers decorated with ads. Read more
The Inc. 100
This edition of the INC. 100 is our eighth such catalog of the country's fastest-growing small public companies. The first was published back in 1979 in ... Read more
Where's The Class Of '81?
Led by senior stalwarts Cray Research, Tandem Computers, and Tomlinson Oil, 50 of the 1981 INC. 100 companies graduated to the 1982 listing. Of those, 19... Read more
The Next Target: Gen Y
J'Amy Owens, president of the Retail Group Inc., a Seattle-based strategic retailconsulting firm she cofounded 12 years ago, believes the retail economy w... Read more
How to Think Like America's 18th-Richest Man, Jeff Bezos
A shift in perspective-focusing on the long-term possibilities instead of short-term gains-may inspire new business growth strategies. Read more
Lucky Junki
He has 20 thriving companies, a fourth-degree black belt, and a plan -- always a plan. Which is why this former Japanese gang leader is a teriyaki-sauce-maki... Read more
The Joy of Receiving
New business manufactures shoes made of recycled polypropylene. Read more
Google's Think Quarterly Released [Video]
Google's magnetic magazine on innovation, Think Quarterly , was released (via snail mail) today. Here's what it's all about. Read more
Best of the Small Business Web: Pitching Camp
US Sports Camps, a profitable and elegantly designed sports camp site, has turned a summer program into year-round sales. Read more
Take the Pain Out of Writing a Business Plan
Break a business plan into bite-sized pieces, to focus on what matters most right now. The first of a three-part series. Read more
Holiday Gift Guide 2010: Gifts That Give Back
Here are our suggestions for sure-to-please, often tax-deductible goodies for everyone on your list. View slideshow
Grist: Don't Ignore Corporate Graffiti
The thoughts and scribblings of today's "prophetic minorities" are everywhere--especially on the Internet. Companies should not ignore the lessons contained ... Read more
Review: The Responsibility Revolution
In The Responsibility Revolution, Seventh Generation founder Jeffrey Hollender makes the case for sustainability. Read more
Keys for Designing a Successful Site
What to strive for when designing your business website. Read more
Twitter Founder Does Colbert
For your viewing pleasure this weekend: Twitter co-founder Biz Stone was on the Colbert Report yesterday evening. And if you need something a little more ... Read more
The Close-to-Complete Diary of Harriet Rubin: Excerpt 1, January 1998
January 1998: Taking the Plunge ... Read more
Driven by Design
Modo used to be just another struggling manufacturer in a crowded niche. Now it's virtually untouchable. Its secret: design. Read more
Beat Procrastination with Action Day
Do you have projects that just don't get done? Are there certain tasks or projects that intimidate you? Is there sometimes mystery behind ... Read more
Beyond the Wall
Call it wall power. Two young Connecticut entrepreneurs have figured out how to crack the $30 billion dollar college market by delivering advertise... Read more
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