Just Did It
A quote from Donald Katz's 'Just Do It: The NIke Spirit in the Corporate World,' concerning Nike's turnaround. Read story
Nike Inc.
Winning Is A State Of Mind At Nike
Three running enthusiasts teamed up and turned a fad into a national movement. Phil Knight has turned that winner's attitude into a corporate philosophy. Read story
The Four Imperatives of Brand Leadership
Brand Leadership by David A. Aaker and Erich Joachimsthaler The Free Press, 2000, 350 pages, $30. Just do it.... Read story
Does Brand Draw Young Consumers Online?
What's in a name? A new report from Forrester Research Inc. says the answer to that question for young consumers is "not much." Teens use the Net for ever... Read story
Surviving in the Nike/Reebok Jungle
New Balance tries to compete in a shrinking industry dominated by intensely competitive giants. Read story
The Great Leaders Series: Phil Knight of Nike
He conquered a niche, then brought it mainstream. He was one of the first American entrepreneurs to source product in Asia. And he created a brand that inspi... Read story
In Praise of Growth
Introduction to the Inc. 500 praising the endurance necessary to maintain growth. Read story
Going After Nike
With plenty of bark and maybe just enough bite, "antipreneur" Kalle Lasn is ready to leave his mark -- er, spot -- on the global sneaker industry. Watch out,... Read story
Dan Wieden, Wieden + Kennedy
because he's a true independent Read story
10 Questions for Tony Hsieh
What's your favorite part of a typical day? Anytime I'm building something new. What's the least glamorous thing yo... Read story
Those Were the Days
Start-up myths can be invaluable motivators. But they can also backfire. Read story
Tuning In To Radio
Low rates and the ability to target audiences make the airwaves a good place for advertisers Read story
The Sacred and the Mundane
Icons of business prove that the more things change, the more the important stuff remains the same. Read story
Referrals: Now They're Asking and You're Making
Our best resource for sales leads is oftentimes the one we frequently overlook. Read story
Why Didn't I Think of That?: Delivering the Kids
A look at how two entrepreneurs launched their $4-million textbook-cover-advertising company. Read story
Spotlight: Amir Amirfar, Amir Amirfar and Associates
As told to Jason Del Rey Industry Leader: Construction Three-Year Growth: Read story
Bo Knows Marketing
Company markets book covers decorated with ads. Read story
Where's The Class Of '81?
Led by senior stalwarts Cray Research, Tandem Computers, and Tomlinson Oil, 50 of the 1981 INC. 100 companies graduated to the 1982 listing. Of those, 19... Read story
The Inc. 100
This edition of the INC. 100 is our eighth such catalog of the country's fastest-growing small public companies. The first was published back in 1979 in ... Read story
The Next Target: Gen Y
J'Amy Owens, president of the Retail Group Inc., a Seattle-based strategic retailconsulting firm she cofounded 12 years ago, believes the retail economy w... Read story
Lucky Junki
He has 20 thriving companies, a fourth-degree black belt, and a plan -- always a plan. Which is why this former Japanese gang leader is a teriyaki-sauce-maki... Read story
The Joy of Receiving
New business manufactures shoes made of recycled polypropylene. Read story
Best of the Small Business Web: Pitching Camp
US Sports Camps, a profitable and elegantly designed sports camp site, has turned a summer program into year-round sales. Read story
Grist: Don't Ignore Corporate Graffiti
The thoughts and scribblings of today's "prophetic minorities" are everywhere--especially on the Internet. Companies should not ignore the lessons contained ... Read story
The Close-to-Complete Diary of Harriet Rubin: Excerpt 1, January 1998
January 1998: Taking the Plunge ... Read story
Driven by Design
Modo used to be just another struggling manufacturer in a crowded niche. Now it's virtually untouchable. Its secret: design. Read story
Beyond the Wall
Call it wall power. Two young Connecticut entrepreneurs have figured out how to crack the $30 billion dollar college market by delivering advertise... Read story
Class Reunions
On the occasion of the fifth INC. 100, a look back at what became of the companies on the previous lists. Read story
Inc. 500 Media Firm Honored
Jan. 19, 2007 -- Vibrant Media, a New York City-based online advertising firm, has been selected among the Top 100 Private Company award ... Read story
"It's Going to Be Big"
Marc Ecko always had the dream. Over time -- it wasn't easy -- he developed the skills. Here, he talks about how he got smart, why his billion-dollar clothin... Read story
Letters
Readers react to articles from the October 1999 issue of Inc. , including "The Diva of Retail," by Edward O. Welles, "What You Can Learn from Steve J... Read story
In This Issue
Embracing the unconvetional. Read story
The Best of Inc.
1. The Coolest Small Company in America Read story
Under Armour Inks Deal with NFL
The former Inc. 500 sportswear company will become an authorized footwear supplier. Read story
Brand Building 101: Where Do I Start?
Start-ups and small companies ask the same questions when they first contemplate a formal marketing program: Do we need a brand yet? Can we even have a br... Read story
Brewing Brand Management
News stories about highly successful companies can be a great source of information and inspiration for managers mapping out their company's marketing pla... Read story
Book Review: Companies Are People, Too
Companies Are People, Too by Sandra Fekete with LeeAnna Keith John Wiley & Sons 254 pages $29.95 ... Read story
Keep Running: A Company in Search of the Finish Line
The founders of Newton Running believed they could shove their way into the running-shoe business. And so they did. Now, where the heck is that finish line? Read story
The Diva of Retail
Why did Starbucks, Blockbuster, and Nike come calling on little-known consultant J'Amy Owens? Because this president of the Retail Group knows how to make th... Read story
In Our Time
A timeline listing some of the most significant events in business from 1979 to 1999. Read story
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