Norm Brodsky


Getting Salespeople Up to Speed Fast

How long should the initial training session for your sales force be? The answer may surprise you.  Read story

The Fine Art of Writing a Business Plan

Bankers and investors are quick to complain that most business plans they get from hopeful entrepreneurs aren't worth the paper they're written on. Too ma...  Read story

Yet Another Reason We're Glad We Don't Work For A Large Company

Inc.'s editor-in-chief retells a lighthearted story of his encounter with a large corperation's media people.  Read story

Sauce for the Gander

Inc's editor-in-chief tells readers about a new monthly column writen by Norm Brodsky.  Read story

Dissing the Economy

Some thoughts about the term "disinflation" and suggestions concerning further reading on the topic.  Read story

The Face-off Derby

Inc.'s editor-in-chief discusses readers comments on the state of the economy.  Read story

You Call This Simple?

Inc.'s editor-in-chief reflects on the magazine's September cover story, and offers comments on the current issue.  Read story

Questions Would-be Founders Ask

In response to commonly asked questions by aspiring entrepreneurs, CEO Norm Brodsky lists the five most important questions to ask yourself before starting a...  Read story

Letters

Readers react to articles from the June issue of Inc., including Norm Brodsky's "Multilevel Mischief" and Jerry Useem's "Harvard Business School's 'Woman Pro...  Read story

Street Smarts: What Business Are You Really In?

Meanwhile, I kept trying to think like a real estate person. I asked myself what I'd do if I had a brand-new office building in a cold market. How would I...  Read story

The Annals of Bootstrapping

Inc.'s editor explains why bootstrapping is the purest form of entrepreneurism, why Garden.com is the quintessential Internet business, and how to deal with ...  Read story

Mail

This month's letters to the editor.  Read story

Mail

This month's letters to the editor.  Read story

Letters

Readers react to articles from the April and May 2000 issues of Inc. , including "The Case for Higher Prices" and "The Art of the Deal," by Norm Brod...  Read story

IncQuery: In Search of the Dream Business

Advice on researching a "can't miss" idea, deciding whether to hire your first employee, and exploring various approaches to selling.  Read story

Mail

Don't Do It Yourself I'm puzzled by an inconsistency in Inc. 's list of bargains for businesses ["Read story

Mail: November 2002

Readers react to recent Inc magazine articles.  Read story

Mail

Readers react to recent Inc articles, including Anne Stuart's "The Pita Principal," D.M. Osborne's "Dear John," Norm Brodsky's "Groundhog's Day," an...  Read story

How to Strike a Great Deal

You know, it really is a lot like dating. Whether you're selling your whole company or just a piece of it, here are the rules.  Read story

Mail

Deal or No Deal? I have enjoyed following Norm Brodsky's decision-making process these past months as he contemplated selling his companies. I wa...  Read story

Private Lives: All Good Years From Here On Out

Norm Brodsky's favorite vintages.  Read story

Editor's Letter

Attention, critics! In this month's Inc. , Norm Brodsky writes about the wisdom of listening to your customers. Some people find this tough...  Read story

The Message Behind the Buyouts

Inc. 's editor-in-chief explains why now is a great time to buy out your boss.  Read story

Plot Out Cash Flow

The biggest challenge for any young company is "making sure that you have enough capital to begin with and that it will last long enough to determine whet...  Read story

Bargain Basement

If you want to build customer loyalty, you have a key asset: You know your business better than your customers do. Teach them how to save money when they ...  Read story

Patience Makes Perfect

When Norm Brodsky went into a large accounting firm in New York City to pitch CitiS...  Read story

School of Hard Knocks

To teach one of his managers the difference between good and bad sales, Norm Brodsky took him cold-calling for a day. The manager insisted he couldn't sel...  Read story

Inc. Online Exclusives January 2007

January 2007 ...  Read story

Letters

Readers react to articles from the November issue of Inc., including Russ Baker's "Surfer's Paradise," Dr. Steven Berglas' "Your Work Is Never Done," and Nor...  Read story

Mail

Millennial Moguls Cool, determined, and under 30? I would say so. What an inspiring group of young entrepreneurs [Read story

Mail

This month's letters to the editor.  Read story

You Don't Need a 'Dot Com' to Be Hot

Inc.'s editor explains why there's still plenty of room for brick-and-mortar start-up companies. Plus: why you should think about selling your business from ...  Read story

Letters

Readers respond to topics and articles from past issues of Inc. magazine.  Read story

I've Got a Secret...

CEO Brodsky explains that the key to successful business negotiation is to listen carefully to the other party, keep your real priorities a secret, and then ...  Read story

Don't Worry, Be a Little Unhappy

CEO Brodsky suggests that legal disputes rarely yield an ideal solution for either party. If you're prepared to be a little unhappy with the outcome, you'll ...  Read story

Index

A comprehensive guide to companies, organizations, and individuals featured in the January 2001 issue of Inc. magazine.  Read story

Index

A comprehensive guide to companies, organizations, and individuals featured in the September 2000 issue of Inc.   Read story

Street Smarts: The Path to the Top

Are you an agent of change, or will you be a victim of change?  Read story

IncQuery: How Do I Get to the Next Level?

Looking for ways to build a brand, and other challenges of building a company.  Read story

Inc Query: What Do Your Customers See?

Determining what numbers you should be tracking, and other pressing business matters.  Read story