Nova Southeastern University


Change Marketing Plans To Survive the Squeeze

By Jeff Bailey |  May 5, 2003

Sales and marketing is more art than science, and it's a particularly difficult art in this tough economy. For most of the 1990s, many products and...  Read story

Buyers Learn to Beware at Franchise Boot Camp

By Eileen Gunn |  Jul 1, 2003

Louis Dominguez, a 53-year-old retired account executive with Verizon, was recently on a conference call with a representative from Alphagraphics, a print...  Read story

60-Second Business Plan: Berries Jubilee

By Tahl Raz |  Sep 1, 2002

Say it with a plum. Edible Arrangements has high hopes of becoming the FTD of fruit baskets. Find out whether the experts think this start-up's founder can d...  Read story

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