Odwalla Inc.


Freshly-Squeezed Customer Service

Jan 1, 1997

At Odwalla, a maker of fresh-fruit and nutritional juices, based in Half Moon Bay, Calif., it's the delivery-truck drivers who have face-to-face interacti...  Read story

When Buzz Goes Bad

By Nancy K. Austin |  Apr 28, 1998

How a company handles adversity, and the bad buzz that swirls in its wake, is a true test of its operations and management.  Read story

Best Love of Product: True Believers

By Alessandra Bianchi |  Jul 1, 1993

How some companies cultivate their employees' pride in and passion for their employer and/or product.  Read story

Buzz

By Nancy K. Austin |  May 1, 1998

A look at the elusive marketing concept commonly called "buzz." Here are some ways that buzz can be generated and the effects it has on a business or product.  Read story

New Program Rewards Customers for Shopping at Small Retailers

By Peter Hoy |  Dec 18, 2006

The program, which began in Boston, is an attempt to give small businesses an edge over big-box stores.  Read story

Index

By Inc Staff |  May 1, 1998

A comprehensive guide to companies, organizations, and individuals featured in the May issue.  Read story

Update: AstroTurf's PR Nightmare

By Kasey Wehrum |  Nov 1, 2009

How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead.  Read story

Silicon Valley Confidential

By Jeffrey L. Seglin |  Apr 1, 1999

Reviews of six new business books. Subjects include the early days at Apple Computer, ways to avoid a crisis, and Mom's business advice. Plus: a Xerox scient...  Read story

Can Business Still Save The World?

By Thea Singer |  Apr 1, 2001

Meet the new breed of socially responsible CEOs. They share the goals of activist pioneers like Body Shop cofounder Anita Roddick and Ben Jerry's...  Read story

Jon Pritchett's Dream of Reviving AstroTurf Became a PR Nightmare

By Andrew Park |  Sep 1, 2008

Should he go all out to save the brand?  Read story

Portland Plays Perception Poker

By Leslie Brokaw |  May 15, 2000

Can a thriving little city in Maine bluff its way into the ranks of big-time Internet players?  Read story

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